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WebSights | DrMarketingTips Podcast2023-10-17T19:19:01+00:00

WebSights:

The DrMarketingTips Show’s Special Season into Mastering Websites

Welcome to our uniquely curated season dedicated entirely to the universe of medical practice websites!

As the digital face of your practice, a website is paramount in driving patient engagement, trust, and conversions. With 300+ episodes under our belt, the DrMarketingTips Show has been at the forefront of medical practice marketing, guiding practices like yours through the digital evolution.

Now, we’re bringing together the best of our insights in a curated season: WebSights. Each episode is designed to offer actionable strategies, from understanding ADA compliances to mastering SEO and crafting compelling content.

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WebSights Full Episode List:

WebSights is a curated list of specific episodes of the DrMarketingTips Show around building a great web presence for your medical practice. We hope you enjoy the episodes and that they better equip you to attract and retain patients or help in choosing the best partner to help build your next practice website.

Full Episode List:

ADA Compliance, Online Accessibility, and Its Implication for Your Practice

In this episode of the DrMarketingTips Show, Jennifer and Corey dive into website accessibility for medical professionals. They highlight the crucial distinction between optimizing websites for patient engagement and meeting ADA standards, cautioning that online marketing strategies sometimes conflict with ADA laws. Listeners will gain insights into the potential legal and financial risks practices face, emphasizing the importance of staying informed about evolving ADA regulations to ensure compliance and avoid costly lawsuits.

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In this episode of the DrMarketingTips Show, Jennifer and Corey explore the power of interactive lead magnets on your practice’s website. They reveal how interactive content like quizzes and ebooks can capture potential patients’ attention and serve as practical pre-screening tools, boosting website conversion rates and helping practices expand their client base. Discover how to leverage these engaging resources to attract and educate patients while growing your practice.

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Prepare to navigate the data-driven future of healthcare marketing with Jennifer and Corey in this episode of the DrMarketingTips Show. As they uncover the increasing significance of data in shaping marketing decisions, you’ll gain insights into managing data overload, see real-life examples of data’s impact on strategy, and explore the evolving role of data in healthcare marketing for now and beyond. Tune in to stay ahead in this data-rich landscape.

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In this episode of the DrMarketingTips Show podcast, Jennifer and Corey unpack two essential developments in the healthcare marketing landscape. They delve into critical findings from the Consumer Experience Trends in Healthcare report by Press Ganey, shedding light on what drives healthcare consumer behavior and the growing importance of a five-star patient experience. Additionally, they discuss the recent changes allowing the listing of languages and accepted insurances on Google Business profiles and provide valuable insights on updating your profile for success. Tune in for essential stats, practical tips, and predictions on the future of Google’s impact on healthcare marketing.

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Join Jennifer and Corey in this episode of the DrMarketingTips Show podcast, where they unveil the secrets of email automation that led to remarkable success for a plastic surgery client. With an astonishing 4,200% ROI, email marketing is a powerhouse, and when segmented, it can boost revenue by up to 760%. Learn the step-by-step guide to crafting targeted email campaigns for your patients and even referral targets, along with valuable statistics and practical tips to kickstart your email automation journey without breaking the bank. Take advantage of this opportunity to enhance your medical practice’s marketing strategy and achieve outstanding results.

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Thank you for tuning in to the DrMarketingTips Show! You’ve put in the hard work to perfect your practice website, but to rise above the competition and avoid a virtual ghost town, you need fresh, engaging content. In this episode, we share 25 tips and strategies to enhance your content and attract your ideal patients, from defining your target audience to mastering grammar, style, and design. Discover how having a WordPress website makes publishing your content accessible and cost-effective. Take advantage of this episode if you’re serious about improving your practice’s online presence and outshining your competitors!

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Join us in this episode of the DrMarketingTips Show as we unveil five essential tips to fortify your medical practice’s website security without draining your budget. These practical measures can be implemented in minutes and have proven to be lifesavers. Beyond security, discover how these strategies can help you monitor patient conversations, enhance your digital presence, and stand out from the competition. Learn all about safeguarding your online reputation and practice with these actionable steps.

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Our latest episode reveals the secret to converting website visitors into patients within just 7 seconds. Jennifer and Corey break down the 7-second test, a simple yet powerful tool to assess your medical practice website’s homepage effectiveness. Tune in to uncover how a mere 7 seconds can determine if your message resonates with potential patients, discover how A/B testing can supercharge your conversion rates, and learn when to reorganize your homepage content for optimal results. This quick test will boost your practice’s online presence and enhance your homepage.

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In this episode of the DrMarketingTips Show, Jennifer and guest Christiana Ayoung-Chee dive into the world of YouTube marketing for medical practices. As more than 50% of older adults are daily YouTube viewers, it’s time to revamp your video marketing strategy. They explore the top 3 essential steps for success on YouTube, share tips for creating engaging content without breaking the bank, and guide you on producing videos that directly address your patients’ questions. It’s time to seize the YouTube opportunity and grow your practice.

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In this episode, we’re looking into the SEO basics for healthcare websites. Corey is joined by Jarod Spiewak, Lead Strategist at Blue Dog Media, to deliver a comprehensive search engine optimization (SEO) crash course. No matter where you fall on the tech-savviness spectrum, this episode has valuable insights for every medical practice with a website catering to all skill levels. Explore the implications of Google’s latest search algorithm changes, uncover the truth about voice search, learn actionable strategies to enhance your SEO with just one hour per week, and gain a detailed walkthrough on the art of keyword research. It’s all about staying ahead in the digital game, and this episode’s got you covered.

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In this episode, we’re looking into the SEO basics for healthcare websites. Corey is joined by Jarod Spiewak, Lead Strategist at Blue Dog Media, to deliver a comprehensive search engine optimization (SEO) crash course. No matter where you fall on the tech-savviness spectrum, this episode has valuable insights for every medical practice with a website catering to all skill levels. Explore the implications of Google’s latest search algorithm changes, uncover the truth about voice search, learn actionable strategies to enhance your SEO with just one hour per week, and gain a detailed walkthrough on the art of keyword research. It’s all about staying ahead in the digital game, and this episode’s got you covered.

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In this milestone 200th episode of the DrMarketingTips Show, Jennifer and Corey deep-dive into a patient-forward strategy to elevate your practice in 2020 and outshine the competition. They discuss techniques for identifying high-performing content on your website, provide practical tips to refresh and fine-tune existing content for increased conversions, highlight the importance of patient success stories, and offer an in-house playbook for optimizing content pages for traditional search, voice search, and mobile platforms. This episode contains actionable insights to enhance your practice’s marketing strategy.

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In this episode of the DrMarketingTips Show, we highlight a growing concern for medical practices: ADA compliance for your website. With a landmark lawsuit setting a precedent, thousands of ADA-compliance lawsuits have flooded Federal Court, making website accessibility a hot topic. Discover why this matters for your practice, who needs to adhere to ADA compliance, how to achieve it, and explore the benefits of being proactive in this crucial aspect of your online presence. Additionally, we share valuable ADA-compliance web tools to assist your journey toward accessibility.

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In our latest episode on healthcare website design, we focus on the indispensable role of your medical practice website in your digital marketing strategy. Your website is the cornerstone for attracting and retaining patients, serving as the launchpad for practice growth. Discover 25 practical tactics to optimize your website design, harness the power of Google Analytics, utilize WordPress and reliable web hosting, effectively highlight treatment benefits, and access free resources to enhance your online presence and fill your appointment slots. Join us and transform your medical practice website into a powerful tool for success.

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In this episode of the DrMarketingTips Show, we stress the significance of entrusting your website content to a seasoned writing expert, just as you would rely on certified professionals in the operating room or for dental care. Lawrence Lefcort joins us to discuss the vital role of content in the success of your practice. He shares insights on creating high-quality content to drive website traffic, developing an editorial calendar, crafting the right content, defining the elements of top-notch content, and utilizing online resources to enhance your writing. Elevate your practice with strategic content that resonates with your audience and converts prospective patients.

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In the latest installment of the DrMarketingTips Show, we draw attention to the evolving landscape of patient website access, driven by the majority’s use of mobile devices. It’s no longer an option but a necessity for medical practices to prioritize mobile-first design. Gain insights from Facebook’s pioneering mobile approach, learn how to leverage Google Analytics for audience insights, and understand why a mobile-first strategy benefits all audiences. This strategic shift represents an investment in your practice’s future growth, paving the way for excellence in advertising, reputation management, and patient retention.

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Digital is transforming everything for your patients. A new era is here to stay as mobile devices take the lead over desktops in web access. In this episode, we explore the consequences of a poorly optimized mobile website for your clinic’s online and offline reputation. With some sectors experiencing up to 85% of their traffic from mobile, the user experience is paramount, influencing website performance and patient conversions. Join us to uncover six actionable strategies to enhance the mobile website experience and boost appointment conversions for your medical practice. Discover why a mobile-friendly website is indispensable in today’s landscape and learn takeaways for immediate optimization. Plus, find the right questions to ask your web company to ensure mobile responsiveness.

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Google’s AMP (accelerated mobile pages) is a game-changer in mobile web browsing. AMP significantly improves page load times on mobile devices, addressing user impatience with slow loading. Embracing AMP technology can give your medical practice a competitive edge, with higher click-through rates and improved ad viewability. In contrast, Google gives preferential treatment to AMP pages in search results. Discover the impact of AMP and how to implement it to boost your practice’s online visibility and improve user experience.

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In this episode, we uncover the four key elements that patients commonly search for on your medical practice website and provide tips to optimize your website for their needs with a clear and concise design. Learn how the layout of your website can influence patient acquisition and the importance of incorporating various media, including videos of your doctors. Get actionable steps to enhance your website’s effectiveness and attract new patients.

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In this episode, we guide you on optimizing your healthcare website to boost patient conversions and position your medical practice as an expert in your subspecialty. We explore strategies to enhance the online patient experience, including the creation of relevant content, mobile-friendliness, website security, and load time improvements for better SEO. Additionally, we share techniques to build a sales funnel on your website, ultimately increasing appointment requests and reducing phone inquiries.

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Jennifer highlights the crucial features a healthcare website, specifically a medical website for your practice, must include. These fundamental elements encompass responsive design, patient portal integration, the significance of social share buttons, and the effectiveness of website request forms for enhancing your practice’s online presence and patient engagement.

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“Mobilegeddon” is the focus of this 5-minute podcast, highlighting the impact of Google’s preference for mobile-friendly healthcare websites in organic search results. This change can significantly affect your medical practice’s SEO rankings, potentially dropping from the top to ninth or tenth place on mobile devices. Listen to discover what “mobilegeddon” means for your practice website, how to avoid the loss of organic search traffic, the reasons behind Google’s mobile algorithm adjustment, and whether you should be concerned.

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In this concise 7-minute podcast, we provide four essential elements patients commonly seek in your healthcare website experience, specifically when designing a website for your medical practice. Patients typically look for certain essential elements, which we explore while providing valuable tips to present these in a clear and concise design. The goal is to ensure your website effectively serves the needs of patients, helps them connect with your physicians and practice, and offers the information they seek at the right moment, ultimately attracting new patients to your practice.

Click Here to Listen >

In this episode of the DrMarketingTips Show, we highlight a growing concern for medical practices: ADA compliance for your website. With a landmark lawsuit setting a precedent, thousands of ADA-compliance lawsuits have flooded Federal Court, making website accessibility a hot topic. Discover why this matters for your practice, who needs to adhere to ADA compliance, how to achieve it, and explore the benefits of being proactive in this crucial aspect of your online presence. Additionally, we share valuable ADA-compliance web tools to assist your journey toward accessibility.

Click Here to Listen >

Your medical practice’s website is a key tool to connect with both potential and existing patients. This special season of the DrMarketingTips Show offers insights and strategies to optimize that connection. From understanding ADA compliance and interactive content to the nuances of SEO and voice search, these episodes provide a comprehensive look at enhancing your digital presence.

Take the time to listen, learn, and apply the insights provided. If you’re considering changes to your website, we’re here to assist.

For a detailed evaluation, Get a Free Website Quote.

Continue exploring our episodes and remember to subscribe to the DrMarketingTips Show for more discussions on healthcare marketing.

Considering Changes to Your Medical Practice Website?

Ready for a new website?

If you’re considering updating or improving your website, let us guide you.

Request a Free Website Quote
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