These days, first impressions are made online, so it’s important to make a good one for your practice. To do that, you need a website that is visually appealing, easy to use and makes an excellent first impression.
While it is true that patients are typically searching for a small number of essential items, you might pack your website with features and instructional materials exclusive to your specialty. They want to read your bio, find out where your office is, and download the papers they need to become a new patient. These basic features are on almost every website. What can you do to make yours stand out as one of the best medical practice websites?
Provide Online Appointment Scheduling
This one ought to be noticeable. Your office can schedule patients from anywhere, anytime, with online appointment scheduling. Being open 24/7 means you’ll always attend an appointment.
This great tool helps patients schedule their appointments without picking up the phone, waiting for someone to answer, or searching for information. Both your office and the new patient will benefit from it.
We’ve seen clients spend a lot of money and time to add this tool to their existing EMR and practice management software.
On the other hand, we’ve seen offices send the appointment request form via email to a general address, which is then sent to the person in charge of making appointments. This doesn’t cost the office anything. When a visitor clicks to schedule an appointment, one of our clients has a conversion rate of over 10%. Those meetings would not have been made a year and a half ago before their website was redone.
Make Your Medical Practice Website Mobile-Friendly
Nowadays, responsive websites are popular in web development. That indicates that the website is intelligent enough to detect the screen size it is being viewed on and make necessary adjustments. Put another way, a resized version of your website will be displayed to your patients if they consider it on a smartphone. They receive the same content but slightly larger if they use a tablet. They can fully experience it if they are on a computer display. You might wonder why that matters.
Well, creating a responsive website has a few obvious benefits. One benefit is that your website will load more quickly now, saving the user from having to wait around to find out where your office is. Again, you want to give your potential patient the finest first impression possible; therefore, you should accommodate them as much as possible. Next, a website optimized for mobile presents your company as cutting-edge. Instead of requiring customers to browse endlessly or load potentially unsupportable technologies (like Adobe Flash), a mobile-friendly website is made to appear excellent on all devices and demonstrate to them how knowledgeable your practice is.
Make Use of a Blog
Blogs are great for websites. It makes you look like an expert in your subspecialty area and helps with search engine optimization (SEO).
Are you aware that 70% of customers prefer to learn about a firm through articles rather than commercials? This is why blogging on your website a few times a month is helpful. You establish yourself as a prominent subject matter expert regularly by writing about things you deal with. The best part is that you own all the information because it’s on your page, and you can change it immediately if you need to. Not to mention, it costs less than advertising.
HubSpot.com recently did a study that found that companies that blog have 434 percent more searchable pages than those that don’t. Search engines utilize these indexed websites to establish their rankings. The more pages you have, the better you might rank. There will be more leads if you rank higher.