Successful medical practice managers and physicians have embraced digital marketing and social media as a sustainable, cost-effective and measureable tool to attract and retain patients. Last year alone, 77% of patients searched their physician online
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Your practice website is the backbone of your digital marketing efforts — if your site can’t be found when potential patients are looking for you, you might as well close up shop and practice
[Update March 8, 2018] Join us this week as Insight Marketing Group President, Jennifer Thompson, and Vice-President, Corey Gehrold revisit an oldie but a goodie, timeless podcast. Marketing a new doctor for your medical practice can
Like it or not, social media is here to stay. It’s where you can find your friends, where your family is, and, you guessed it, where your current and potential patients are. Use of
You wouldn’t want anyone but a certified PA helping you or your doctors in the operating room, right? Ditto for your dental work –– you wouldn’t trust your mouth to just any quack with
Are you using a targeted social media strategy aimed at the patients you want to serve, combined with a content-focused strategy to boost your rank on search engines? How about participating in community events and
We all set personal goals for the new year (lose weight, spend more time with family) but for most of us, by March (or often sooner), these goals become a thing of the past.
Want to know how to attract and retain patients in today’s self-referral, consumer-focused world? The tech-savvy online patient has plenty of choices when it comes to deciding on their healthcare provider (insurance limitations aside).
What's your target demographic? Who exactly are you trying to reach? If I’ve heard it once, I’ve heard it a million times. Me: Doctor, who’s your ideal patient? Doctor: Woman, mid-40s, has insurance. Me
Goal setting sounds easy enough, right? I want to lose weight; I’m going to be a better person; this is the year I will spend more time with my family. We all set goals