With increasing competition in the medical field, practices need to adopt strategies that will give them a competitive edge over their competition. Content represents one of the best ways to improve your reach online,
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Ep. 299 | Recession-Spending – Why You Should Consider Increasing Your Marketing Spend When Others Dial BackMarketingInsights2022-11-30T19:20:41+00:00
With a potential recession on the way, many medical professionals are looking for ways to cut costs. However, as your competitors dial back their marketing efforts, they leave also behind marketing opportunities that you
With rising prices and a potential recession, many medical providers are looking for ways to lower operating expenses while still growing their businesses. As a medical professional, you can take this opportunity to review
Ep. 297 | Patient Retention – Why Marketing to Existing Patients Matters to the Growth of Your PracticeMarketingInsights2022-10-26T18:58:25+00:00
As a medical professional looking to grow your practice, one of your primary goals is to acquire new patients and maintain a steady flow of new business. However, the other side of patient acquisition
As a medical provider, you have more control over how patients engage with your practice than you might think. From social media to Google Ads, there are countless marketing avenues that practices can and
Online reviews have changed how patients choose their doctors. Negative interactions with staff members are broadcast in real-time to anyone who looks up your practice and can be the determining factor in someone’s decision
Ep. 294 | Understanding TikTok – How Short-form Video Content May Hold the Key to Growing Your PracticeMarketingInsights2022-09-14T19:09:23+00:00
TikTok has nearly unlimited marketing potential for savvy users as a social media platform. According to Forbes, in 2021 alone, the social media giant saw an increase of 656 million new users globally. With
How do you know if your Google Ads are working? What changes can you make to your Google Business Profile listings to show up in more search results (and get more patients to the
Lead magnets are quickly becoming one of the most effective tools medical practices can use to break through to new patients. From quizzes to ebooks, consumers gravitate towards interactive content that rewards them for
Why focus on staff training? What are the benefits of staff training in your medical practice? How does staff training increase patient satisfaction? How can your medical practice increase patient satisfaction? Studies show 82%