You wouldn’t want anyone but a certified PA helping you or your doctors in the operating room, right? Ditto for your dental work –– you wouldn’t trust your mouth to just any quack with
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Are you using a targeted social media strategy aimed at the patients you want to serve, combined with a content-focused strategy to boost your rank on search engines? How about participating in community events and
We all set personal goals for the new year (lose weight, spend more time with family) but for most of us, by March (or often sooner), these goals become a thing of the past.
Want to know how to attract and retain patients in today’s self-referral, consumer-focused world? The tech-savvy online patient has plenty of choices when it comes to deciding on their healthcare provider (insurance limitations aside).
What's your target demographic? Who exactly are you trying to reach? If I’ve heard it once, I’ve heard it a million times. Me: Doctor, who’s your ideal patient? Doctor: Woman, mid-40s, has insurance. Me
Goal setting sounds easy enough, right? I want to lose weight; I’m going to be a better person; this is the year I will spend more time with my family. We all set goals
You want more patients, but have you ever really considered how these patients are supposed to find you? Today’s tech-savvy self-referral patient has plenty of choices when it comes to deciding on their
We were recently featured on the ReferralMD website as Insight Marketing Group President Jennifer Thompson was invited to share her expertise on everything from marketing your medical practice online to online reputation management (code word ORM)
In this episode, we share two things you can put on your task list for 2018 that will pay great dividends for both your online reputation and boosting physician referrals in the year ahead.
Social media has not only emerged as a THE platform for reaching potential patients, but has become the go-to choice for those of us expecting instantaneous 24-hour feedback, referrals from our peers, a place