The search contract between Google and your medical practice has officially changed. For years, the deal was simple: create great content, and Google would send patients to your website. In 2026, Google is increasingly

If your medical practice noticed a sudden drop or a sudden surge in website traffic, phone calls, or patient inquiries over the last two weeks, you aren't imagining things. On June 2, 2026, Google

This week, we're sharing a past episode from 2025 that dives deep into the current evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their marketing strategy in

Update: The ADA deadline was originally May 2026, but the DOJ extended them by one year. The new deadlines are April 26, 2027 and April 26, 2028. The digital goalposts just moved again. On

Don’t wait for a year-long EHR integration to start seeing the benefits of AI. In this episode, Jennifer is joined by Manny, Director of Client Services at Insight Marketing Group, live from the Transform

Why do patients choose one practice over another? If you think it’s purely based on who shows up first in a Google search, think again. In this episode, Jennifer and Corey dive into a

In part two of our deep dive into digital privacy, Jennifer and Corey move from the "why" to the "how." While the first episode set the stage for the shifting landscape of 2026, this

In 2026, the landscape of digital privacy in healthcare has shifted dramatically. It’s no longer just about staying HIPAA compliant; it’s about navigating a "wild west" of state-level consumer data laws, aggressive class-action lawsuits,

In this episode, Jennifer and Corey break down Brandwatch’s State of Social Media 2026 insights (based on 910M online mentions) and translate what they mean for healthcare practices navigating trust, reputation, and patient experience

In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying loyal to their healthcare providers. In this