Every month there are dozens of opportunities to leverage holiday observances to market your medical practice. If you haven’t yet acknowledged May holidays and observances, there’s still time to create some quick and easy
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Patients rely on digital resources 2.2x more than provider referrals when choosing a healthcare provider according to Press Ganey’s Consumer Experience Trends in Healthcare 2021 survey. Today, the modern patient journey is vastly different
Online Reputation Management for Medical Practices: A Comprehensive Guide What is online reputation management for doctors? What are the benefits of online reputation management? Why is it important to have a reputation management policy?
“What worked yesterday doesn’t always work today.” - Elizabeth Gilbert Social media is always evolving, and sometimes the tried and true strategies from just a year or two ago don’t work anymore on the
Content creation for your medical practice can take a lot of forms, so how can you get started and where should you put all this content once you’ve created it? In this episode of
Ep. 283 | [Part 2] MGMA Virtual Operations Conference: Communications, Marketing, and Community RelationsMarketingInsights2022-04-20T16:56:09+00:00
Effective marketing programs today focus on accuracy and access to information, a clean digital footprint, and an omnichannel patient experience. Research-based decisions and personalized communication are the keys to differentiating from competitors and creating
Ep. 282 | [Part 1] MGMA Virtual Operations Conference: Communications, Marketing, and Community RelationsMarketingInsights2022-03-31T05:53:51+00:00
According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a healthcare provider today -- meaning you have
The Great Resignation, as the troubling issue of finding and holding on to great employees has been dubbed, has caught many medical practices flat-footed. We’ve heard from many practices that recruitment and HR issues
The healthcare industry is not immune to what’s been dubbed, “The Great Resignation.” Just about every practice is feeling the pinch that it’s harder to not only find new talent but hold on to
Conversational marketing is a patient-centric approach to marketing that relies on, you guessed it, conversations to drive engagement and, ultimately, conversion. This approach has seen success across other industries, but healthcare has lagged behind;