In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets. Whether you’re trying to attract new patients, boost conversion rates,
In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room. From cluttered counters to outdated signage,
In this episode of the DrMarketingTips Show, Jennifer and Corey explore how different generations—from Gen Z to the Silent Generation—engage with healthcare technology, communication, and care models. Using fresh insights from the 2024 Rock
In this episode of the DrMarketingTips Show, Jennifer and Corey shine a light on one of the most overlooked drivers of local SEO and new patient acquisition: directory listings. You may think you've got
In this episode of the DrMarketingTips Show, Jennifer and Corey unpack the rise of Agentic AI and explain how it’s already transforming patient communication, scheduling, and marketing operations for healthcare practices and independent pharmacies.
When it comes to premier eye care, clarity matters — in vision and in brand. That’s why Chirag Patel, M.D., partnered with Insight Marketing Group to create a new digital experience for Lake Nona
Overview Insight Marketing Group implemented an AI-powered chatbot for a leading orthopedic practice in Florida to improve the patient experience, streamline patient inquiries and reduce phone call volume. Challenge Like many high-volume orthopedic practices,
In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare’s drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical
In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how digital HIPAA-compliant forms can transform patient intake, reduce administrative workload, and improve the overall patient experience. From outdated paper-based processes to
In this episode of the DrMarketingTips Show, Jennifer and Corey explore how AI and automation are revolutionizing physician referral strategies. Today, practices can leverage AI-driven tools to identify, engage, and nurture referring providers with
