Insight Marketing Group President Jennifer Thompson has joined the Healthcare Leadership Podcast as the show’s co-host to deliver her unique perspective of marketing thought leadership to the medical community. Alongside host John Ellis, principal
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We recently launched an email automation series for a plastic surgery client and it did so well we had to devote an episode to it. Did you know email generates $42 for every $1
Your practice’s responsiveness to employee feedback may lead to higher retention rates, improved productivity, better patient care, and higher employee morale. Sounds pretty great, right? Surveying your team will help you set benchmarks for
Do you know how much ROI your social media is honestly generating? If you’re like most medical marketers, you’re probably thinking, “Maybe? Sorta?” Don’t worry, attribution of social media is tricky. In this episode
In September we attended the 2021 Traffic & Conversion Summit to hear firsthand what some of the leaders in digital marketing are doing to deliver for their clients across all industries. With planning and
In today’s market, attracting and retaining employees is difficult for practices across the country. So, how can you get the right talent in your medical practice? Let’s find out. In this episode of the
Can you bid on a competitor’s name on the Google Ads platform? Not if your competitor is 1-800 Contacts. The online retailer recently brought a trademark infringement lawsuit against Warby Parker over their use
Having a proactive plan to keep your medical practice’s website secure can save you a lot of time, money and headache. In this episode, Jennifer and Corey share 5 tips to keep your website
At their annual Worldwide Developer Conference (WWDC), Apple announced several privacy-related changes to their software that will continue changing marketing for medical practices in the foreseeable future. In this episode of the DrMarketingTips Podcast,
You’ve got less than 7-seconds to make your homepage convert and turn a visitor into a patient. How do you do it? You use the 7-second test we break down in this episode of