Lead magnets are quickly becoming one of the most effective tools medical practices can use to break through to new patients. From quizzes to ebooks, consumers gravitate towards interactive content that rewards them for engaging with your marketing material.  

In fact, 81% of survey takers agreed that interactive content was more likely to grab their attention than static content, according to a recent study by the Content Marketing Institute.

Lead magnets like quizzes provide audiences with valuable knowledge in exchange for their contact information. More than just a tool to grow your client database, this exchange can act as a pre-screening survey that educates potential patients about your services.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey examine how lead magnets can help medical practices attract patients and increase website conversion rates.

Tune in to discover:

  • Why patients gravitate to lead magnets like quizzes, ebooks, and webinars
  • Ways that patient education can lead to higher conversion rates
  • How to develop lead magnets to target eligible patients  
  • What lead magnets can teach you about your patient base
  • How to reuse your existing content to create effective lead magnets

Free 2022

Strategy Template & Healthcare Holiday Calendar

Create and execute a marketing strategy for your practice with our must-have 2022 Marketing Strategy Template & How-to Guide.

PLUS never miss another healthcare observance with the included all-in-one 2022 calendar.

Get Yours Today

Free 2022

Strategy Template & Healthcare Holiday Calendar

Create and execute a marketing strategy for your practice with our must-have 2022 Marketing Strategy Template & How-to Guide. PLUS never miss another healthcare observance with the included all-in-one 2022 calendar.

Get Yours Today

Subscribing and Rating Our Podcast

If you like what you heard, please take a few seconds and subscribe, rate and review our show on Apple Podcasts. Here’s how:

Subscribe

To subscribe, click this link to open Apple Podcasts on your computer and then click “Listen on Apple Podcasts ” button next to the artwork. This will redirect to the Apple Podcasts app where you click the “+Subcribe” button on the righthand side.

Ratings and Reviews

To leave us a rating and review, scroll down to the “Ratings and Reviews” section below the episode listings. Then, you can click the button that says “Write a Review” and proceed to give us 5 stars *wink*.

Thank You for Your Support.

Need Help Marketing Your Medical Practice?