Education 2018-02-22T04:00:59+00:00

Tools & Education

Marketing is hard. Becoming a great marketer is even harder.

Luckily for you, we’ve been there, we know what it takes to help practices succeed and we’re here to help. Since 2006 we have been hands-on, day after day helping medical practices like yours attract and retain additional patients.

Below you’ll find resources we’ve put together to provide you with the education and tools you need to be a successful medical practice marketer.

Why Does Marketing Matter Anyway?

Simple. Because Patients Don’t Find You Like They Used To.

Last year alone, 77% of patients used search prior to booking an appointment according to Google.

In the age of self referrals, you have to be found when patients are looking for you. Once you are found, you have to establish trust and expertise in, oh, about five seconds or less to convert the searcher into patient.

If you choose to go the route of doing this yourself, the resources below can help get you up to speed on what’s going on in the world of marketing for medical practices – specifically on the digital front.

If you’d rather have us do it for you, reach out and let us know.

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Our Latest Resources

Here’s a few of our most recent resources to help you attract and retain more patients.

Ep. 145 | The 8-Step Patient Value Journey

Want to know how to attract and retain patients in today’s self-referral, consumer-focused world? The tech-savvy online patient has plenty of choices when it comes to deciding

Patient Value Journey

You want more patients, but have you ever really considered how these patients are supposed to find you?   Today’s tech-savvy self-referral patient has plenty of choices

Insight Marketing Group Featured on Referral MD

We were recently featured on the ReferralMD website as Insight Marketing Group President Jennifer Thompson was invited to share her expertise on everything from marketing your medical practice online

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Free Phone Consult
Free Resources
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