Claiming and keeping an eye on your profile on the many consumer search pages and online reputation management websites may be difficult. The list is endless: HealthGrades.com, Vitals.com, Yelp.com, and ZocDoc.com. Data is frequently reset, making it difficult to replace and manage it in real-time. What, then, should you do? One thing to remember from this essay is that you should claim your company listings as quickly as possible on the three main search engines (Google, Yahoo, and Bing). Like, this instant.
When someone uses their phone to search for your practice, advertisements and listings from these websites appear first. You can add videos, patient reviews, phone numbers, images, and hours to your placement on Google’s page. It functions as a complimentary mini-site; all you need to do is fill in the missing data. This is among the simplest, quickest, and most efficient strategies to increase your website’s online visibility.
Construct an Adaptable Web Page
Developing a flexible website is one of the best strategies to improve your mobile presence. This implies that your website will adapt its layout and size to fit the screen resolution of the device used to view it.
Put another way, this technology allows your website to automatically adjust its size for different devices, such as a desktop, tablet, or smartphone.
Nowadays, almost everyone is a member of at least one social network. Make it as simple as possible for users to share your material. It’s possible that a visitor came across a blog post you published about how to cure ear infections in children, which she can forward to her coworkers and other mothers. She will divulge, though, if you make it simple.
The process should take three clicks, from the share button through the social network option to the submit button. Though it’s a complicated process, remember that the more content users share, the more relevant your search results will be.
Recognize These Patients
Your present patients and those looking for your practice on their phones are the same. But the way you relate to them is entirely different. You still need to care for the mother of three who is ill with her son. However, if she’s using her phone to search for your information, she needs to know something immediately—she can’t rush between soccer practice and lunch.
This implies that the layout of your mobile website must be clear and straightforward to navigate. Your homepage should load in less than 5 seconds on a standard mobile data connection, and your phone number should be prominently displayed on your website. Your specialties should also be included close to the top of the website.
Consider yourself your patient’s advocate. What would you immediately want to see if you were waiting in line at Starbucks or a stoplight? This will assist you in structuring and designing your website to become one of your most powerful tools for attracting patients.