Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.

Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.

Our Latest Articles Are Listed Below:

Leveraging Valentine’s Day: How to Promote ENT Wellness & Self-Care

You know Valentine's Day, right? The day of heart-shaped chocolates, love letters, and romantic dinners? Well, it's also a perfect time for us to chat about showing some love to ourselves, especially regarding the trio we often take for granted: our ears, nose, and throat (yep, the ENTs!).Let's Talk

[CASE STUDY] Boosting Patient Acquisition and Generating $245,000 Revenue: Digital Advertising vs. Directory Listings ROI Analysis for a Large Orthopaedic Practice

Overview Insight Marketing Group conducted a detailed analysis for a large orthopaedic practice to compare the return on investment (ROI) from digital advertising versus directory listings. Client Profile The client is a prominent orthopaedic practice with multiple offices. They aimed to understand the effectiveness of their digital marketing

Setting Your ENT Practice’s Marketing Goals for the Year Ahead

The start of a new year is the perfect time to evaluate your ENT practice's marketing strategy. Effective marketing is the key to achieving these goals, whether you're looking to expand your patient base, introduce new services, or become a more prominent figure in your community. At Insight Marketing