Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
5 Essential Questions to Ask Before Investing in a New Medical Practice Website
Investing in a new website for your medical practice is exciting and critical. Before diving in, ensuring you're making informed decisions is paramount. Here are five key questions you should pose to your website developer before moving forward: Ownership and Control: One of the most fundamental aspects to clarify
Health Holidays: “Social Media Campaign to Promote Safe Toys and Gifts Month (ENT safety for children)”
As the holiday season approaches, gift-giving becomes a central theme. With December being Safe Toys and Gifts Month, it’s the perfect opportunity for ENT practices to inform and educate parents on the importance of choosing safe toys to protect their children’s ears, noses, and throats. Here's a focused social
Monthly Marketing Tip: “End-of-Year Analytics: What to Look For”
In today's digital age, marketing is about more than just crafting compelling campaigns and understanding the numbers behind them. For ENT practices, the end of the year provides a pivotal moment to evaluate the effectiveness of marketing strategies employed throughout the year. Here's a guide on which key metrics
Year in Review: Celebrating Successes and Setting New Goals
As the calendar year draws to a close, it's customary for practices and businesses alike to pause, reflect, and look ahead. This holds especially true for ENT practices that have navigated many challenges and changes. Here, we look into the importance of celebrating your practice’s accomplishments and setting the
‘Tis the Season: Marketing Your Women’s Health Practice
As a practice manager, provider, or marketing professional in women's health, you understand the significance of strategic marketing to reach and serve your patient community effectively. The holiday season brings a unique set of opportunities and challenges for healthcare practices. In this blog post, we'll explore marketing strategies specifically
[CASE STUDY] Empowering Women’s Health: Endometriosis Quiz
Digital marketing offers many ways to reach your audience and build awareness, and with the right tools, you can use organic lead magnets to bring in highly qualified prospective patients. In this case study, an organic lead magnet tailored to engage individuals seeking information on endometriosis led to
