Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Creating a Strong First Impression: Ponte Vedra Concierge Medicine Unveils New Brand and Website
Launching a new practice requires careful planning and a strong digital presence to establish credibility and attract new patients immediately. Insight Marketing Group is excited to partner with Ponte Vedra Concierge Medicine to create a new brand and a new website that serves as the practice’s digital front
Never Miss a Holiday Observance with this FREE 2025 Healthcare Marketing Calendar
Did you know that 72% of internet users look online for health information, and 62% of smartphone owners use their devices to seek out health-related content? With such a high demand for health information, your practice has an incredible opportunity to provide the exact medical content your patients
Revamped for Results: A Deep Dive into the New Sunstone Counselors Website
A website is more than just an online brochure. It's a powerful tool for client engagement, education, and conversion. Insight Marketing Group is proud to have partnered with Sunstone Counselors to create a new website that not only reflects their commitment to client care but also enhances the
Navigating the Healthcare Talent Crisis: An Integrated Approach to Recruitment and Retention
As the director of a busy primary care practice in downtown Chicago, Dr. Ethan Smith thought he had seen it all in his 20 years of medicine. But nothing prepared him for the staffing shortages that hit his clinic last year. With two nurses out on unexpected medical leave
Leveraging Valentine’s Day: How to Promote ENT Wellness & Self-Care
You know Valentine's Day, right? The day of heart-shaped chocolates, love letters, and romantic dinners? Well, it's also a perfect time for us to chat about showing some love to ourselves, especially regarding the trio we often take for granted: our ears, nose, and throat (yep, the ENTs!).
Embracing National Pharmacist Day + 5 Effective Marketing Strategies for Specialty Pharmacies to Celebrate and Connect
With nearly 1,700 accredited pharmacies throughout the U.S., standing out amongst the competition can be a real challenge. If you’re looking for easy, inexpensive ways for your specialty or compounding pharmacy to stand out from the crowd, start by celebrating your profession. National Pharmacist Day, celebrated on January
