Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Revamped for Results: A Deep Dive into the New Sunstone Counselors Website
A website is more than just an online brochure. It's a powerful tool for client engagement, education, and conversion. Insight Marketing Group is proud to have partnered with Sunstone Counselors to create a new website that not only reflects their commitment to client care but also enhances the
Navigating the Healthcare Talent Crisis: An Integrated Approach to Recruitment and Retention
As the director of a busy primary care practice in downtown Chicago, Dr. Ethan Smith thought he had seen it all in his 20 years of medicine. But nothing prepared him for the staffing shortages that hit his clinic last year. With two nurses out on unexpected medical leave
Leveraging Valentine’s Day: How to Promote ENT Wellness & Self-Care
You know Valentine's Day, right? The day of heart-shaped chocolates, love letters, and romantic dinners? Well, it's also a perfect time for us to chat about showing some love to ourselves, especially regarding the trio we often take for granted: our ears, nose, and throat (yep, the ENTs!).
Embracing National Pharmacist Day + 5 Effective Marketing Strategies for Specialty Pharmacies to Celebrate and Connect
With nearly 1,700 accredited pharmacies throughout the U.S., standing out amongst the competition can be a real challenge. If you’re looking for easy, inexpensive ways for your specialty or compounding pharmacy to stand out from the crowd, start by celebrating your profession. National Pharmacist Day, celebrated on January
[CASE STUDY] Boosting Patient Acquisition and Generating $245,000 Revenue: Digital Advertising vs. Directory Listings ROI Analysis for a Large Orthopaedic Practice
Overview Insight Marketing Group conducted a detailed analysis for a large orthopaedic practice to compare the return on investment (ROI) from digital advertising versus directory listings. Client Profile The client is a prominent orthopaedic practice with multiple offices. They aimed to understand the effectiveness of their digital marketing
5 Essential Steps to Prioritize Cervical Health Communication in Your Women’s Health Practice
Cervical health is a critical aspect of women's wellness. As we enter 2024, it's more important than ever for women's health practices to focus on effective cervical health communication. Ensuring your patients are well-informed can lead to early detection, prevention, and overall better cervical health outcomes. This blog post
