Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
May Holidays to Promote at Your Medical Practice
Every month there are dozens of opportunities to leverage holiday observances to market your medical practice. If you haven’t yet acknowledged May holidays and observances, there’s still time to create some quick and easy content to engage patients on your social media channels. Check out our list of
The Pros and Cons of Healthgrades, RateMDs, Vitals and Yelp
Online Reputation Management for Medical Practices: A Comprehensive Guide What is online reputation management for doctors? What are the benefits of online reputation management? Why is it important to have a reputation management policy? Checklist for online reputation management for medical practices Comprehensive guide to the best medical
Attracting Great Employees: Where HR and Marketing Converge
The Great Resignation, as the troubling issue of finding and holding on to great employees has been dubbed, has caught many medical practices flat-footed. We’ve heard from many practices that recruitment and HR issues have jumped to the top of their daily work loads. They can’t focus on
Healthcare Marketing Trends for 2022 that will Impact Your Practice
The only thing constant with healthcare marketing is change. What are some of the top healthcare marketing trends for 2022 that will impact your practice and what should you be prepared for? Medical practices face challenges these days from all directions (preaching to the choir, we know). The
Changes to Google Business Profiles: What Your Practice Needs to Know
Why does your Google Business Profile matter? How can you make your practice stand out on Google search? How will you achieve a competitive advantage by updating your Google Business Profile? Increasingly, the competitive advantage in the business of healthcare earned through the quality of your online presence,
Insight Marketing Group President Jennifer Thompson Joins Healthcare Leadership Podcast as Co-Host
Insight Marketing Group President Jennifer Thompson has joined the Healthcare Leadership Podcast as the show’s co-host to deliver her unique perspective of marketing thought leadership to the medical community. Alongside host John Ellis, principal of SaaS First 100 and sales director for ReferralMD, Jennifer shares insight (pun intended)
