Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Why Summer Is the Perfect Time to Prioritize Vein Health
From showing off your legs to protecting your health, here’s how vein care can make this summer your healthiest and most confident season yet. Summer brings longer days, warmer weather, and, let’s face it, more time in shorts and swimsuits. For many patients, it’s the season
Saving Big on Essential Patient Materials: How a Printing Partnership Cut Costs by 25%
The Client An extensive orthopaedic practice in Louisville, KY, specializing in hip replacement surgeries. The Problem This busy orthopaedic group relied heavily on printed materials — from patient education guides to appointment cards — and had been sourcing all of their items from a local printer. While the quality
How to Strengthen Patient Loyalty, Celebrate Your Team, and Build Referrals in May
This month, tackle the challenges of patient retention, staff morale, and referral growth with thoughtful, actionable strategies. May isn’t just another page on the calendar. For vascular and vein clinics, it’s a golden opportunity to strengthen the core of your practice—your patients, your team, and your referral partners. At
How Independent Medical Practices Can Thrive in a Corporate Healthcare World
Running an independent medical practice is like running a Michelin-starred restaurant: you’re the chef, the waiter, and the dishwasher, all while trying to stay ahead of the competition. It’s not for the faint of heart. But here’s the thing—it’s also what makes you exceptional. Your independence is your
How to Build Referral Partnerships: Marketing Strategies for Vascular and Vein Clinics
Strengthen PCP relationships and grow your practice with thoughtful marketing and business development strategies. Referrals are the lifeblood of any vascular or vein clinic’s marketing strategy. But here’s the challenge: primary care providers (PCPs) have limited time and dozens of specialists competing for their attention. Your job? Stand
Seeing the Future Clearly: Elevating the Lake Nona Ophthalmology Brand
When it comes to premier eye care, clarity matters — in vision and in brand. That’s why Chirag Patel, M.D., partnered with Insight Marketing Group to create a new digital experience for Lake Nona Ophthalmology, reflecting the practice’s evolution into a luxury, patient-first destination for ophthalmic care in
