Need an update (or 12) for your practice’s website? Before you go live with your brand-new website, check a few things to ensure it brings you the correct number of patients and leads.
Your website is one of the best methods to draw interest, nurture interest, and schedule appointments with prospective patients. As more people of all ages use the Internet to learn about their health problems, who can fix them, and how well other patients rate their current (or potential) doctor, there is a lot of competition for online fame and search engine ranking.
Put differently, your website is now more crucial than ever; hence, the following three elements need to be present on your new practice website:
System for managing content (CMS)
Reputable content management systems (CMS) that are user-friendly and adaptable enough to allow for simple modifications should be included on your website. For those two reasons, we suggest WordPress to all of our clients. Furthermore, WordPress has an almost limitless supply of security updates and new features because of “plugins,” which increase the functionality of your website.
If you are familiar with Microsoft Word, updating WordPress content shouldn’t be difficult. WordPress is beneficial if you need to post information about an upcoming event, move or add an office, or gain or lose a doctor. Moreover, search engine optimization (SEO) depends on high-quality material; therefore, you’ll need to be able to publish frequently to raise your search rating.
Using a clean and responsive layout
Now that we know, WordPress will be used to build the website. The exciting part is here: layout and design. Websites for medical practices nowadays are clear, simple to navigate, and easy to read.
Ensure the layout you selected uses responsive web design (RWD). This is the process of coding websites to display as well as possible on various devices. This has been observed with webpages that display differently on your tablet, work PC, and phone. In 2014, mobile device surfing surpassed desktop browsing for the first time, making it an essential design component you should pay attention to.
Analytical data also reveals that, with success, patients look up four items on medical practice websites most frequently: locations, doctors, forms, and the schedule an appointment button. In addition to having the tabs in your primary navigation, we advise emphasizing these four options on the homepage.
On your home page, usually in the upper half of the page, you should highlight the four sections most frequently seen on most practice websites.