Does it make sense to create a Twitter account for your practice? If you sign up, what do you with your new profile so people actually care? We’ll answer those questions below, but first it
Software Advice recently released results of a survey indicating that Yelp is now the most popular site for online physician reviews, followed by Healthgrades and RateMDs. According to the same survey, positive patient reviews across multiple websites are necessary
So many patients coming through the doors, but there’s still no budget to market the practice. Sound familiar? Finding tactics that work for driving more patients can be tough, especially when there’s no money allocated for
Establishing and maintaining relationships with your local hospital partners can create numerous benefits your practice (and your budget) can benefit from for years to come. So, how can you create and strengthen these relationships? What’s
By the end of 2019, 66% of practices will offer online appointments and 46% of patients say they will use them. So what does this mean for your practice and why should you care? Digital
Earned media whether on television, in print or on radio can generate huge amounts of brand awareness for your doctors and your practice. Ever wonder why some doctors are always called to comment on a breaking
Patients are not customers...right? Have you ever stopped to think about what differentiates a patient of your practice from a customer of a business? A recent article written for KevinMD.com suggests patients are, in fact,
Home care agencies face many challenges when trying to market their business to the public. The first being the fact that many potential customers are unaware of what home care actually is and why they
A brand standards guide helps those creative types find all the answers to those pesky design questions they always seem to have. In this episode, we discuss the benefits of creating a brand standards guide for
What are the most effective ways to market a one doctor practice? In an age where technology seems to rule all, how do you still find time for referral and face-to-face visits? What marketing mix
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