In recent years, whether you want to accept it or not, social media has become a vital part of marketing your medical practice. With 47% of Internet users active on Facebook alone, it’s not hard to see why this is an important platform to reach current and potential patients.
But sometimes there isn’t an extra hour (or minute) in the day to plan, create and post something on your practice’s social media account, right? So you push it aside. Then it gets moved to later in the week, then it gets shuffled to next week and, suddenly, you haven’t posted since April 2014. Sound familiar?
In this episode we’re joined by Stephanie, a practice manager at a single provider optometry office. After 10 years with the same doctor, Stephanie has seen her fair share of change, including the rise and necessity of social media to marketing the practice.
Tune In to Discover:
- Steps you can take to establish a consistent social media presence for your practice regardless of how busy you are
- Easy ways to create posts that generate discussion and patient engagement
- How to transition from traditional marketing into an inbound marketing approach
- What and when to post when you’re still not sure what you’re doing