Home care agencies face many challenges when trying to market their business to the public. The first being the fact that many potential customers are unaware of what home care actually is and why they might benefit from it.
In this episode, we sit down with Karen Tucker, owner of Central Florida’s First Light HomeCare agency, to discuss what she has learned over the years and how trial and error have forged a successful marketing strategy using a mix of video, social media and traditional advertising.
Tune In to Discover:
The importance of focusing on testimonials and successes to tell your story
When you should outsource work and when not to
Common issues the business owner faces and how to overcome them
Why social media can work to promote a home care business
What to do when you aren’t sure how to create a testimonial video
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