In today’s world, one unsatisfied patient with a computer and an axe to grind can seriously damage your online reputation.  Understanding the role that employees play in managing your reputation is critical to protecting
Marketing a medical practice can be tough – especially if you have little to no marketing knowledge. Do you ever feel like you’re just reacting to what’s coming at you? Like you’re always putting out
Ever wonder what it takes to market a large practice in a competitive specialty?  As a marketing professional, how can you possibly be the boots on the ground while also being expected to handle advertising buys,
Upset your doc still hasn't answered that friend request you sent? Don't worry, you're not the only one. Oftentimes you hear about doctors choosing to keep their business and personal life separate. Sometimes there is good
With more private practices joining hospital systems, now more than ever, it’s critical to maintain, grow and nurture referral relationships. Tune in today for some real world tips on making the most of your time going
Physicians are busy. Between managing clinic schedules, surgery schedules, running a business and dealing with a tough regulatory environment, the last thing they should need to worry about is what people are saying about them
Whether it’s a long term partnership or a 15-minute meeting, working with a vendor can pay dividends for years to come, helping to bring in more patients without creating a lot of work. Maximizing partnerships will help
Websites like Healthgrades, Vitals and Yelp contribute greatly to your online reputation, especially because 92 percent of buyers regularly check reviews online before making a purchase or service decision. If that wasn’t enough, a study conducted by
Take advantage of back to school time by promoting select services at your practice. Did you know spending for back to school is expected to reach $74.9 billion this year according to the
Do you want to promote your practice on Facebook? Did you know that for as little as a few dollars a day you can see real, measurable results? Here's a few tips on how to
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