Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Insight Marketing Group Featured on Referral MD
We were recently featured on the ReferralMD website as Insight Marketing Group President Jennifer Thompson was invited to share her expertise on everything from marketing your medical practice online to online reputation management (code word ORM) to getting more patients through the front door. Based in San Francisco, CA, ReferralMD
The Rise of Social Media Customer Care and What it Means to Your Medical Practice
Social media has not only emerged as a THE platform for reaching potential patients, but has become the go-to choice for those of us expecting instantaneous 24-hour feedback, referrals from our peers, a place to share experiences, to vent, and to communicate with businesses. Let the era of
5 Easy Ways to Wow Your Patients Over the Holidays
Everyone is guilty of getting caught up in the day-to-day grind, right? We have so much to do and so little time to do it. Sometimes, successful marketing is just about going above and beyond and delivering a great customer service experience (especially in today’s age of online reviews
4 Pivotal SHSMD Conference Takeaways You Need to Know
This past month, several thousand healthcare strategy professionals met at the Orlando World Center Marriott for the annual SHSMD conference to discuss strategies in healthcare including best practices and emerging trends. Although we couldn’t attend every session, the 3-day conference was a valuable opportunity to hear from our
5 Ways iOS 11 Can Change How You Market Your Medical Practice
Do you use an iPhone as your pocket computer (*ahem* cell phone) of choice? If you do, you may have heard about the dozens of changes associated with the latest software update pushed out by Apple in September; but you may not have considered the impact these changes
[CASE STUDY] Eclipsing the Competition: How a Well-Timed Facebook Video Earned More Than 60,000 Views in 3 Days for Local Ophthalmologist
One video. Five minutes. More than 140,000 impressions and 60,000 views. Sounds like a pretty good return on investment, no? The truth is, getting positive media attention can be tough these days, especially when you’re a small practice and don’t have a public relations team working to get you
