We were recently featured on the ReferralMD website as Insight Marketing Group President Jennifer Thompson was invited to share her expertise on everything from marketing your medical practice online to online reputation management (code word ORM) to getting more patients through the front door. Based in San Francisco, CA, ReferralMD is a national online leader in healthcare systems optimization and communication.

In her article titled 5 Ways to Attract New Patients and Improve your Reputation w/ Testimonials, Jennifer shared tips and strategies on how medical practices can adapt to and leverage the changing landscape of digital medical marketing right now.

According to Google, last year alone, 77% of patients searched their physician online before booking an appointment. In fact, searching for healthcare-related information is the third most popular activity on the web.

“What that means for medical practices in this age of self-referrals, is you have to be found when and where prospective patients seek you out. Once they discover your practice, you have less than five seconds to establish trust, authority, and expertise and convert them from digital searcher into patient,” she writes.

Check out the full article to learn how can you differentiate yourself from the competition. By maximizing your most valuable assets – your patients, your online reputation and your management of the two – patient testimonials and physician reviews can enable your practice to drive appointments like never before.