Augmented Reality Apps
A screenshot captured from the AR app Jig. The app allows you to place objects in 3D space and interact with them to learn how they work.
File this one under “wait and see”. With iOS 11, Apple is going all-in on augmented reality (AR) apps and the capability they unlock. For now, there are a handful of fun games, utilities and educational apps available, but now that the technology is widespread, expect the cost of developing these apps to go way down while the popularity goes way up.
We’re not far from a future where AR apps may help supplement traditional and digital advertising or guide patients through the office and their care plan. Heck, there’s even talk of AR glasses that could display the names of people that you come in contact with (talk about ways to make networking events much easier!).
What you need to know for now is that AR opens a new world of possibility for patient education and engagement. Expect this technology to begin catching on outside of the healthcare segment first. In fact, IKEA already has an app where you can put pieces of furniture “in your house” via their AR app to see how it would look once purchased.
We anticipate hospitals to be a bit slow on adapting applications for this, so it may be an opportunity for independents to gain a competitive advantage (or at least a patient-centric differentiator) if you move quickly.