Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Google Rolling Out Mobile-First Indexing — Here’s What It Means for Your Practice
If you're nerdy like us, you may have heard last week that Google is beginning to roll out mobile-first indexing when crawling websites and deciding when and where to display them on search result pages. What does that mean for your practice? That's a fancy way of saying
6 Ways You Can Stay HIPAA Compliant with Digital Marketing
Successful medical practice managers and physicians have embraced digital marketing and social media as a sustainable, cost-effective and measureable tool to attract and retain patients. Last year alone, 77% of patients searched their physician online before booking an appointment. The challenge for healthcare providers has been to stay HIPAA
Tips to Understand Customer Care on Social Media Platforms
Like it or not, social media is here to stay. It’s where you can find your friends, where your family is, and, you guessed it, where your current and potential patients are. Use of social networking sites by American adults has skyrocketed in the last twelve years from
How to Identify and Target Your Ideal Patient Like a Marketing Pro
What's your target demographic? Who exactly are you trying to reach? If I’ve heard it once, I’ve heard it a million times. Me: Doctor, who’s your ideal patient? Doctor: Woman, mid-40s, has insurance. Me (alarm bells going off): Hmmm, okay. (two months later) Me: Hey Doc, how’s it
3 Ways to Achieve Your Medical Marketing Goals in 2018
Goal setting sounds easy enough, right? I want to lose weight; I’m going to be a better person; this is the year I will spend more time with my family. We all set goals for the new year but for most of us, by March (or often sooner),
Patient Value Journey
You want more patients, but have you ever really considered how these patients are supposed to find you? Today’s tech-savvy self-referral patient has plenty of choices when it comes to deciding on their healthcare provider (insurance limitations aside). As a result, attracting and retaining patients is much
