You want more patients, but have you ever really considered how these patients are supposed to find you?
Today’s tech-savvy self-referral patient has plenty of choices when it comes to deciding on their healthcare provider (insurance limitations aside). As a result, attracting and retaining patients is much different than it was just a few years ago.
We call this the Patient Value Journey (PVJ) and there are 8 steps potential patients take in their healthcare journey.