Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
[CASE STUDY] How SEO Helped an ENT Practice Increase Organic Web Traffic by 300%
As business continued to grow for an ENT practice in Central Florida, key physician partners and administrative staff decided it was time to upgrade their web presence - starting with their website. Not only was the site outdated, but it also lacked necessary functionality like online appointment requests,
[CASE STUDY] How One Physical Therapy Clinic Increased Their Social Media Following By 1,100%, Generating 500 Additional Appointment Requests
An independently owned physical therapy and rehabilitation clinic in Central Florida knew it was time to do something about their limited social media fan base. Recent regulatory changes eliminating the necessity for a physician referral increased the need for direct to consumer marketing efforts. They knew their potential
Social Customer Service and the Big Reason it Matters to Your Practice
Just when you think you’ve finally gotten your head around why you need to be on social media (because it’s one of the most cost-effective ways to reach new patients and engage with current ones in case you need the reminder), and what you need to be doing
4 Reasons to Get Help When Marketing Your Medical Practice and What to Look for in Your New Agency
Let’s be honest. There are dozens of reasons why you should be marketing, but you already know that. There are even more agencies out there willing to help, but you probably know that too. In this article I wanted to boil it down and discuss the main 4
How to Easily Build an Email List and Use it Effectively
Do you want to email current and potential patients to increase your marketing efforts? Not sure how to get started? Discover how to easily build an email list and use it effectively below. One of the cheapest, most effective ways to market and grow your practice is through
Want to Go the Extra Mile for Patients? Here Are 6 Easy Ways to Wow Them
Most healthcare providers are aware that their practice is vulnerable to competitors. Patients today are more educated about their provider choices and will look at online reviews of your practice on Google and doctor rating websites. You should expect that most patients will carefully scrutinize your practice online
