Effective marketing programs today focus on accuracy and access to information, a clean digital footprint, and an omnichannel patient experience. Research-based decisions and personalized communication are the keys to differentiating from competitors and creating

According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a healthcare provider today -- meaning you have

The healthcare industry is not immune to what’s been dubbed, “The Great Resignation.” Just about every practice is feeling the pinch that it’s harder to not only find new talent but hold on to

Conversational marketing is a patient-centric approach to marketing that relies on, you guessed it, conversations to drive engagement and, ultimately, conversion. This approach has seen success across other industries, but healthcare has lagged behind;

In many cases, the relationship patients have with your practice starts online whether you realize it or not. Using interactive content (like chatbots, quizzes, and calculators) to earn more patients is a crucial way

Marketers expect a 40% increase in data sources by next year according to the Salesforce State of Marketing Report. That’s a lot of data, so what exactly are you supposed to do with it

By 2022, online videos will make up more than 82% of all consumer internet traffic, a number that is 15 times higher than it was in 2017 according to Cisco. So, how can you