Effective marketing programs today focus on accuracy and access to information, a clean digital footprint, and an omnichannel patient experience. Research-based decisions and personalized communication are the keys to differentiating from competitors and creating loyalty that drives referrals and word-of-mouth marketing for years to come.

This episode of the DrMarketingTips podcast is Part 2 of our two-part series on using data to market and nurture relationships that will help you stand out from the competition. In this episode, Jennifer Thompson shares:

• How to develop a marketing plan by analyzing market research, trends, demographics, and other economic factors
• The ins and outs of online reputation management
• How to use available data to identify key trends, demographic shifts, and other economic factors to help you build an effective marketing plan

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