According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a healthcare provider today — meaning you have to connect with patients when and where they’re ready to make a decision about an appointment.
In Part 1 of this two-part podcast series, we share a presentation given by Jennifer Thompson at the MGMA Virtual Operations Conference in which she outlines how to use available data to identify key trends, demographic shifts and other economic factors to help you build an effective marketing plan.
Tune in to discover:
- How to nurture word of mouth, digital, and direct referrals through effective communication to create the best possible patient experience
- Where to invest in digital channels to improve passive patient acquisition
- The reporting metrics that cut through the clutter and deliver what matters when making marketing decisions
- How to dominate search engines through the effective use of online patient reviews, advertising, and content development
Free Healthcare Awareness 2024 Calendar
Nearly every month of the year has a health holiday or observance, and there are also a number of awareness months that your patients and staff would love to know about. You also don’t want to miss chances to celebrate with your practice’s followers.
Free Healthcare Awareness 2023 Calendar
Nearly every month of the year has a health holiday or observance, and there are also a number of awareness months that your patients and staff would love to know about. You also don’t want to miss chances to celebrate with your practice’s followers.
Subscribing and Rating Our Podcast
If you like what you heard, please take a few seconds and subscribe, rate and review our show on Apple Podcasts. Here’s how:
Subscribe
To subscribe, click this link to open Apple Podcasts on your computer and then click “Listen on ” button next to the artwork. This will redirect to the Apple Podcasts app where you click the “+Subcribe” button on the righthand side.
Ratings and Reviews
To leave us a rating and review, scroll down to the “Ratings and Reviews” section below the episode listings. Then, you can click the button that says “Write a Review” and proceed to give us 5 stars *wink*.
