According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a healthcare provider today — meaning you have to connect with patients when and where they’re ready to make a decision about an appointment.
In Part 1 of this two-part podcast series, we share a presentation given by Jennifer Thompson at the MGMA Virtual Operations Conference in which she outlines how to use available data to identify key trends, demographic shifts and other economic factors to help you build an effective marketing plan.
Tune in to discover:
- How to nurture word of mouth, digital, and direct referrals through effective communication to create the best possible patient experience
- Where to invest in digital channels to improve passive patient acquisition
- The reporting metrics that cut through the clutter and deliver what matters when making marketing decisions
- How to dominate search engines through the effective use of online patient reviews, advertising, and content development
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