In this episode of the DrMarketingTips Podcast, Jennifer and Corey share their can’t-miss 2022 healthcare marketing trends and predictions.
The trends and predictions discussed, in no particular order, are:
- Video continues to be THE channel of choice for content
- Real-time marketing that will set you apart
- Data becomes even more important
- Is it time to leave social media? Or, at least change the way you think about it?
- Interactive content gives you an advantage over the competition
- Staffing issues will continue to be one of your largest challenges
- HIPAA compliant conversational marketing will see a major uptick in popularity
- Hospitals will continue to acquire practices and chip away at your ability to compete
- Content and your website still drive the most important metrics (appointments)
- Price transparency will matter more than ever
- Patient reviews continue to be the new referral marketing
Tune in to discover:
- The top 11 healthcare marketing trends and predictions for 2022
- How you can set your practice up for success for years to come
- What recent changes to Google search result pages mean for your practice and your reputation
- Simple ways to leverage data and content to build a plan
Resources:
- Press Ganey: 2021 Consumer Experience Trends in Healthcare report
Free Healthcare Awareness 2023 Calendar
Nearly every month of the year has a health holiday or observance, and there are also a number of awareness months that your patients and staff would love to know about. You also don’t want to miss chances to celebrate with your practice’s followers.
Free Healthcare Awareness 2023 Calendar
Nearly every month of the year has a health holiday or observance, and there are also a number of awareness months that your patients and staff would love to know about. You also don’t want to miss chances to celebrate with your practice’s followers.
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