In this episode of the DrMarketingTips Podcast, Jennifer and Corey share their can’t-miss 2022 healthcare marketing trends and predictions.
The trends and predictions discussed, in no particular order, are:
- Video continues to be THE channel of choice for content
- Real-time marketing that will set you apart
- Data becomes even more important
- Is it time to leave social media? Or, at least change the way you think about it?
- Interactive content gives you an advantage over the competition
- Staffing issues will continue to be one of your largest challenges
- HIPAA compliant conversational marketing will see a major uptick in popularity
- Hospitals will continue to acquire practices and chip away at your ability to compete
- Content and your website still drive the most important metrics (appointments)
- Price transparency will matter more than ever
- Patient reviews continue to be the new referral marketing
Tune in to discover:
- The top 11 healthcare marketing trends and predictions for 2022
- How you can set your practice up for success for years to come
- What recent changes to Google search result pages mean for your practice and your reputation
- Simple ways to leverage data and content to build a plan
Resources:
- Press Ganey: 2021 Consumer Experience Trends in Healthcare report
Free 2022
Strategy Template & Healthcare Holiday Calendar
Create and execute a marketing strategy for your practice with our must-have 2022 Marketing Strategy Template & How-to Guide.
PLUS never miss another healthcare observance with the included all-in-one 2022 calendar.
Free 2022
Strategy Template & Healthcare Holiday Calendar
Create and execute a marketing strategy for your practice with our must-have 2022 Marketing Strategy Template & How-to Guide. PLUS never miss another healthcare observance with the included all-in-one 2022 calendar.
Subscribing and Rating Our Podcast
If you like what you heard, please take a few seconds and subscribe, rate and review our show on Apple Podcasts. Here’s how:
Subscribe
To subscribe, click this link to open Apple Podcasts on your computer and then click “Listen on ” button next to the artwork. This will redirect to the Apple Podcasts app where you click the “+Subcribe” button on the righthand side.
Ratings and Reviews
To leave us a rating and review, scroll down to the “Ratings and Reviews” section below the episode listings. Then, you can click the button that says “Write a Review” and proceed to give us 5 stars *wink*.
