Conversational marketing is a patient-centric approach to marketing that relies on, you guessed it, conversations to drive engagement and, ultimately, conversion. This approach has seen success across other industries, but healthcare has lagged behind; so, is 2022 the year where conversational marketing goes mainstream for healthcare marketers?
In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss how medical practices can use conversational marketing to build relationships with patients and improve the patient experience while driving return visits and referrals.
Tune in to discover:
- Channels you can use to roll out conversational marketing tactics to patients now
- Why immediacy is key to a successful conversational marketing approach
- Examples of conversational marketing across several subspecialties we work with
This podcast is part of our 2022 Healthcare Marketing Trends and Predictions series.