Rework content you have already created with a back to school theme and put it on your website.
Do you already have content from previous back to school seasons? How about general patient education pieces or news items about what you do?
Consider rewriting these and tweaking them to have a back to school theme to put on your website, throughout your office or available at checkout. There is no need to reinvent the wheel, but if you’ve already got the content, make sure you’re getting the most out of the wheel you’ve got.
Spend 10 minutes rewriting a piece of education material and tie it in with this time of year. Hint: this also works around pretty much any major holiday.
3. Put Together a Resource Center on Your Website
Can you modify your website? Even if you can only create a news (blog) post, put something together to act as a “resource center” for back to school season. If you can change out image sliders and create pages, that’s great. Do that, too.
If not, use whatever means you have to put something together for parents in need of information (or for current patients visiting your site to share with people they know).
What should your resource center include?
- Any relevant content you have (see no. 1 and 2 above)
- Helpful links (perfect if you don’t have the content – link to a reputable website or news outlet that does)
- Videos of your physicians discussing procedures, trends, topics and things to be aware of this time of year (or general procedures that could be applied to a younger population)
- New patient forms
- Appointment request information
- A motivating call to action
Overwhelmed? You shouldn’t be. Tackle the items found above in small, manageable chunks. Start with what you’re most comfortable doing and move from there. Keep in mind that designing a piece of collateral will probably take the longest however between getting the design just right and going through the approval process.
Even with little to no budget, you can create momentum around back to school time to build your medical practice and find new patients in your community.
Now get to work before you’re late for class.