Other Content You Might Be Interested In
Ep. 283 | [Part 2] MGMA Virtual Operations Conference: Communications, Marketing, and Community Relations
Effective marketing programs today focus on accuracy and access to information, a clean digital footprint, and an omnichannel patient experience. Research-based decisions and personalized communication are the
Ep. 282 | [Part 1] MGMA Virtual Operations Conference: Communications, Marketing, and Community Relations
According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a
Attracting Great Employees: Where HR and Marketing Converge
The Great Resignation, as the troubling issue of finding and holding on to great employees has been dubbed, has caught many medical practices flat-footed. We’ve heard from
Ep. 281 | Using Marketing to Attract Employees
The healthcare industry is not immune to what’s been dubbed, “The Great Resignation.” Just about every practice is feeling the pinch that it’s harder to not only
Ep. 280 | Building Relationships that Last with Conversational Marketing
Conversational marketing is a patient-centric approach to marketing that relies on, you guessed it, conversations to drive engagement and, ultimately, conversion. This approach has seen success across
Ep. 279 | Using Interactive Content to Earn More Patients and Build Loyalty
In many cases, the relationship patients have with your practice starts online whether you realize it or not. Using interactive content (like chatbots, quizzes, and calculators) to
Ep. 278 | How to Use Data to Improve Your Marketing in 2022
Marketers expect a 40% increase in data sources by next year according to the Salesforce State of Marketing Report. That’s a lot of data, so what exactly
Healthcare Marketing Trends for 2022 that will Impact Your Practice
The only thing constant with healthcare marketing is change. What are some of the top healthcare marketing trends for 2022 that will impact your practice and what
