Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
It Still Works to Go Grassroots
Is your practice active in the local community? Do you use local events to help attract and retain more patients? If you're not, you're missing out. Sure, your marketing plan may have all the potential in the world to benefit your practice. But, how do you get from
Measuring Your Content Marketing ROI
Do you use blogs and content to help promote your practice's position on search engines? Has content become an important part of your SEO strategy? Whether you want to face it or not, the internet has fundamentally changed the way people find, share, discover and connect. In today’s
Getting Started with Video for Your Practice
Did you know each month the world consumes 4 billion hours of YouTube video while users upload 72 hours of video per minute to the service? Chances are you fall into one of these categories either as a consumer or a producer. If you don’t, you can sure
President Garfield, Listerine and Marketing Your Medical Practice
In 1881 our 20th President, James A. Garfield was shot on his way to catch a train. The bullet didn’t kill him. Rather, it was the botched medical care he received from his team of doctors as they tried to treat the wound. James A. Garfield, 19th President
4 Easy Ways to Take Advantage of Your Captive Audience
Do your patients know about all of the services and healthcare solutions your practice offers? If not, do you need some easy-to-use ideas to take advantage of your captive audience (ya know, those people in your lobby)? The answer is simple: cross-marketing. And it's something not near enough
15 Grammar Goofs that Make You Look Silly | Infographic
When writing consumer-focused material for medical practices, you want your message to be informative, clear, brief and - gasp! - even a little entertaining. Think you can handle all that? Good. But your content also needs to be accurate. So, what about those pesky grammar mistakes? Our friends over at
