Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Why Your Practice Should Have a Lobby Video
What are the pros and cons to having an educational lobby video loop in your practice? Would having a lobby video be beneficial to your medical practice's bottom line? Let’s be honest with each other for a second: waiting around is a large part of the patient experience
Top 3 Priorities for a One-Person Medical Marketing Team
Are you tasked with handling your medical practice's marketing efforts? Do you feel like there's way too much to do and not enough time to do it all? We know the feeling. So, where should you start? If you’re like many small to medium-sized medical practices, marketing may
3 Essential Medical Office Employee Training Initiatives
Does your office conduct training for new hires? Not just the “here’s what you’ll be doing and how to do it” training; but the “here’s how we expect you to act and thrive in our culture” training? Nothing can be harder than getting thrown into a new role
How to Attract Positive Patient Reviews Right Now
Do you want to know the big secret to increasing positive patient ratings and reviews on websites around the web? It's not as hard as you might think. First, let's take a look at some of the typical responses we see when a negative review comes across a practice manager's
SEO Tips 101: Online Actions You Can Take Right Now to Increase Patient Volume
Using some basic search engine optimization (SEO) strategies for medical office websites, you can fill those open appointment times right now—without spending a dime, believe it or not. You must first realize that people looking for a doctor now regard internet search engines like Google and Bing as
How Doctors Can Control the First Page of Google
Google is the most common way current and prospective patients find more information about your practice. Do you know what’s in the first page of your search results? Research shows that less than 10 percent of searchers look beyond the first page, so it’s important to focus on
