Do you know why hospitals are now investing thousands of dollars on content marketing? They’ve seen the future of patient engagement and loyalty, and are acting on it. After attending a six-hour seminar focused specifically
We’ve been hearing a lot of the same questions lately from a handful of practices we work with. So for this episode we thought, why not share the answers with our fellow marketers at
Employees. They're awesome, they help us get stuff done. They're like family. We can't live without them, right? Whatever thought comes to mind when you think of employees, the fact is that your busy medical
Quick. What’s your most valuable marketing resource after your current patients? Your employees. We recorded this week’s episode in Cleveland, Ohio at the Content Marketing World 2016 conference, where the nation’s top marketing and HR
Do you use your employees to help brand your practice? Want to know how you can increase staff loyalty and branding power in the community without creating a lot of work for you - or
So you’re expanding or moving your office. That’s great news, but now what? Don’t pull out the ribbon cutting scissors just yet, you’ve got some work to do! While something that is new is exciting,
Content is king. Content marketing really works. … You’ve probably heard something like that a dozen times by now, right? Everywhere you turn on the internet for marketing help or even in local networking groups,
Your practice website has hundreds, maybe even thousands, of unique visitors every month – and most of them are looking for the same basic things. So, what do patients check most on your website
Sometimes successful marketing is as simple as about going above and beyond to deliver a great customer service experience (especially in today’s age of self-referrals and online reviews that can make or break your bottom
All things being equal, if a patient had your brochure next to a competitor’s down the street on the table in front of them, which would they choose? This is why quality printed material for
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