Did you miss (or intentionally skip over) that innocuous Facebook email saying your business page is going to be redesigned? “Oh no, now what!?” you might have cried out, either out loud or in
One of the things we sometimes hear from our medical practice clients is ‘should we be on Snapchat?’ Or would your limited and highly-valuable time be better used somewhere else? Snapchat has the potential
In this week’s episode, we share tips to use timely social media posts to drive engagement with your practice. These posts do extremely well, take little time to prep (if done correctly) and have
LinkedIn matters to your medical practice more than you may think. LinkedIn can be a game-changer for sourcing and acquiring the best talent out there, particularly if you’re looking to recruit a new doctor
Are you interested in applying a HIPAA-compliant social media strategy to manage and improve your online reputation and boost your authority among current and prospective patients? Of course you are. This week’s episode was
Instagram is wildly popular. If you are not using it to reach patients, it’s time to start. With a global user rate of 1.440 billion people daily, this is a marketing avenue that all
This episode was taken at Dry Eye University in Orlando, FL, where we asked optometry and ophthalmology practice managers and physicians from around the globe what their greatest marketing challenge was. What we realized
If you’re scratching your head right now asking yourself “what the heck is Pinterest?” you’re in good company. You probably wouldn’t be surprised to learn that many of your medical colleagues don’t have the
Just when you think you’ve got your online review process all sorted out, and things are running hunky dory — BAM! Here comes Google with yet another algorithm curveball to throw your game off
Bad reviews are bad for business. They negatively influence your online reputation and can even drive away potential patients. Wouldn’t it be nice to stop a negative review before it ever gets posted for
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