Well, it’s finally happened, and if you didn’t notice it, we wouldn’t blame you (it didn’t exactly make the evening news). Google is saying goodbye to Google+, the perennial black sheep of social networking services.
Just because you have a marketing budget doesn’t mean you have a marketing plan. To make the most of your dollars you need to have a 2019 strategic plan. Sure you want new patients (who
Want to know our best advice for your marketing strategy in 2019? Use video (with captions) whenever you’re considering posting on social media. There is no better way to maximize your ROI, boost your
From November 1 - December 15, people will be looking to switch insurance programs and you can capitalize on the situation to drive more appointments through the front door. How so? Open Enrollment presents
Writing content for your medical practice is like getting a non-compliant patient to exercise. You know you need to write blogs, create videos, and post on social media, but it can be challenging to
The 36th Annual Association of Otolaryngology Administrators Conference in New Orleans (AOA-36) focused on the present and future of ENT practice management. After attending and hosting a session on the role of social customer
You read that right. According to recent reports, up to 85% of Facebook video is watched without sound. That means if you want those videos you’ve been stressing over (and paying for) to pay
We get questions all the time about patient satisfaction surveys and whether or not they’re worth the effort and money. Let’s be clear: the goal of any patient survey is to build better doctor-patient
Did you miss (or intentionally skip over) that innocuous Facebook email saying your business page is going to be redesigned? “Oh no, now what!?” you might have cried out, either out loud or in
One of the things we sometimes hear from our medical practice clients is ‘should we be on Snapchat?’ Or would your limited and highly-valuable time be better used somewhere else? Snapchat has the potential
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