When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond? In this episode of the DrMarketingTips Show, Jennifer and Corey walk through
A David and Goliath story has unfolded in the vast and ever-changing healthcare landscape. On one side, you have the sprawling hospital systems—well-funded, omnipresent, and seemingly unstoppable. On the other, independent practices—smaller, nimbler, and
This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their
Introduction Step-by-Step Guides Rather see the visual guide? Download the PDF Guide When today’s patients search for local doctors, they rarely look beyond the first page of Google.
Insight Marketing Group President and CEO Jennifer Thompson will be the featured guest speaker on an upcoming webinar hosted by the large HR consulting firm James Moore HR Solutions titled “Sell the Role: Marketing
In this episode of the DrMarketingTips Show, Jennifer and Corey take a step back from the day-to-day marketing grind and zoom out to look at the bigger picture: strategic planning for medical practices. This
If you’re still handing out rack cards and donuts when building referral relationships, it might be time to level up your strategy. In this episode of the DrMarketingTips Show, Jennifer and Corey dive into
In this episode of the DrMarketingTips Show, we’re featuring Jennifer’s recent talk from the MGMA Operations Conference in Las Vegas, NV. Discover how healthcare practices can leverage AI and automation to meet patient expectations
If you’re still using cable TV in your waiting room, you could be missing a major marketing opportunity (and wasting a ton of money at the same time). In this episode of the Dr.
Let’s face it: independent medical practices are fighting an uphill battle in today’s healthcare landscape. Hospital systems and private equity-backed groups are throwing money around like confetti—signing bonuses, student loan repayments, and retention pay
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