What's your target demographic? Who exactly are you trying to reach? If I’ve heard it once, I’ve heard it a million times. Me: Doctor, who’s your ideal patient? Doctor: Woman, mid-40s, has insurance. Me
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Goal setting sounds easy enough, right? I want to lose weight; I’m going to be a better person; this is the year I will spend more time with my family. We all set goals
You want more patients, but have you ever really considered how these patients are supposed to find you? Today’s tech-savvy self-referral patient has plenty of choices when it comes to deciding on their
We were recently featured on the ReferralMD website as Insight Marketing Group President Jennifer Thompson was invited to share her expertise on everything from marketing your medical practice online to online reputation management (code word ORM)
In this episode, we share two things you can put on your task list for 2018 that will pay great dividends for both your online reputation and boosting physician referrals in the year ahead.
Social media has not only emerged as a THE platform for reaching potential patients, but has become the go-to choice for those of us expecting instantaneous 24-hour feedback, referrals from our peers, a place
Everyone is guilty of getting caught up in the day-to-day grind, right? We have so much to do and so little time to do it. Sometimes, successful marketing is just about going above and beyond
Have you and your practice managers recently been asking yourselves “how are we going to market ourselves in the new year?” You’re not alone. It seems like every year, right after Thanksgiving, medical practices
Have you been swamped (as we have) preparing for the year-end? Well, it’s time to stop, slow down, and take stock of what’s in store for marketing your practice in 2018. Sit back and
This past month, several thousand healthcare strategy professionals met at the Orlando World Center Marriott for the annual SHSMD conference to discuss strategies in healthcare including best practices and emerging trends. Although we couldn’t