Just because you have a marketing budget doesn’t mean you have a marketing plan. To make the most of your dollars you need to have a 2019 strategic plan. Sure you want new patients (who
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When it comes to reputation management, online review sites can make or break a prospective patient’s decision to make an appointment (or not). One thing is for sure: online reviews are here to stay.
Want to know our best advice for your marketing strategy in 2019? Use video (with captions) whenever you’re considering posting on social media. There is no better way to maximize your ROI, boost your
From November 1 - December 15, people will be looking to switch insurance programs and you can capitalize on the situation to drive more appointments through the front door. How so? Open Enrollment presents
In today’s patient-forward healthcare climate, medical practices who don’t have a content-centered strategy to attract and retain patients and enhance their reputations are losing out to the competition down the street. 84% of people
Ep. 160 | Recapping AOA-36 from New Orleans: Patient Engagement and the Future of Marketing Your Medical PracticeMarketingInsights2019-02-10T14:34:46+00:00
The 36th Annual Association of Otolaryngology Administrators Conference in New Orleans (AOA-36) focused on the present and future of ENT practice management. After attending and hosting a session on the role of social customer
You read that right. According to recent reports, up to 85% of Facebook video is watched without sound. That means if you want those videos you’ve been stressing over (and paying for) to pay
We get questions all the time about patient satisfaction surveys and whether or not they’re worth the effort and money. Let’s be clear: the goal of any patient survey is to build better doctor-patient
Ep. 159 | How New Changes to Facebook’s Review and Recommendation Policy Will Impact Your Medical PracticeMarketingInsights2019-02-10T14:39:03+00:00
Did you miss (or intentionally skip over) that innocuous Facebook email saying your business page is going to be redesigned? “Oh no, now what!?” you might have cried out, either out loud or in
One of the things we sometimes hear from our medical practice clients is ‘should we be on Snapchat?’ Or would your limited and highly-valuable time be better used somewhere else? Snapchat has the potential