How can you use social media to keep negative reviews at bay, encourage more 5-star ratings, and boost employee engagement? Twitter, Facebook, YouTube, LinkedIn and other social media sites allow you to reach existing
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If you are one of the fortunate physicians or medical practice managers that have realized you absolutely need to be on Facebook (since that’s where your patients are), you’re already two steps ahead of
When choosing a new physician, three out of four patients now turn to patient reviews as their first step, according to research from Software Advice. And the number is growing. Effectively managing and claiming your
If you're nerdy like us, you may have heard last week that Google is beginning to roll out mobile-first indexing when crawling websites and deciding when and where to display them on search result
Okay, so you’ve invested sweat and tears, time and money to optimize your practice website for design, feel, and functionality (including mobile!). But now what? If you want to show up on the first
Successful medical practice managers and physicians have embraced digital marketing and social media as a sustainable, cost-effective and measureable tool to attract and retain patients. Last year alone, 77% of patients searched their physician online
Your practice website is the backbone of your digital marketing efforts — if your site can’t be found when potential patients are looking for you, you might as well close up shop and practice
[Update March 8, 2018] Join us this week as Insight Marketing Group President, Jennifer Thompson, and Vice-President, Corey Gehrold revisit an oldie but a goodie, timeless podcast. Marketing a new doctor for your medical practice can
Like it or not, social media is here to stay. It’s where you can find your friends, where your family is, and, you guessed it, where your current and potential patients are. Use of
You wouldn’t want anyone but a certified PA helping you or your doctors in the operating room, right? Ditto for your dental work –– you wouldn’t trust your mouth to just any quack with