Content creation for your medical practice can take a lot of forms, so how can you get started and where should you put all this content once you’ve created it? In this episode of
About MarketingInsightsThis author has not yet filled in any details.
So far MarketingInsights has created 442 blog entries.
Ep. 283 | [Part 2] MGMA Virtual Operations Conference: Communications, Marketing, and Community RelationsMarketingInsights2022-04-20T16:56:09+00:00
Effective marketing programs today focus on accuracy and access to information, a clean digital footprint, and an omnichannel patient experience. Research-based decisions and personalized communication are the keys to differentiating from competitors and creating
Ep. 282 | [Part 1] MGMA Virtual Operations Conference: Communications, Marketing, and Community RelationsMarketingInsights2022-03-31T05:53:51+00:00
According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a healthcare provider today -- meaning you have
The Great Resignation, as the troubling issue of finding and holding on to great employees has been dubbed, has caught many medical practices flat-footed. We’ve heard from many practices that recruitment and HR issues
The healthcare industry is not immune to what’s been dubbed, “The Great Resignation.” Just about every practice is feeling the pinch that it’s harder to not only find new talent but hold on to
Conversational marketing is a patient-centric approach to marketing that relies on, you guessed it, conversations to drive engagement and, ultimately, conversion. This approach has seen success across other industries, but healthcare has lagged behind;
In many cases, the relationship patients have with your practice starts online whether you realize it or not. Using interactive content (like chatbots, quizzes, and calculators) to earn more patients is a crucial way
Marketers expect a 40% increase in data sources by next year according to the Salesforce State of Marketing Report. That’s a lot of data, so what exactly are you supposed to do with it
The only thing constant with healthcare marketing is change. What are some of the top healthcare marketing trends for 2022 that will impact your practice and what should you be prepared for? Medical practices
By 2022, online videos will make up more than 82% of all consumer internet traffic, a number that is 15 times higher than it was in 2017 according to Cisco. So, how can you