When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond?
In this episode of the DrMarketingTips Show, Jennifer and Corey walk through a social media post turned real-world nightmare when a racially charged TikTok video was incorrectly linked to a client’s practice.
From coordinated communication to halting ad campaigns, managing Google reviews, and leveraging listening tools, this episode is for anyone responsible for marketing or reputation management in healthcare.
Tune in to Discover:
- The chain reaction from a single viral post across platforms
- The importance of a speedy response
- Immediate containment steps taken within hours
- Who should control the statement and why
- Tools and tactics for monitoring and mitigation
- What the team learned from TWO very different crises
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