In this episode of the DrMarketingTips Show, Jennifer and Corey take a step back from the day-to-day marketing grind and zoom out to look at the bigger picture: strategic planning for medical practices.
This isn’t your typical “set some goals and hope for the best” conversation. Instead, we’ll walk through a practical, repeatable framework that helps medical groups plan for growth, mitigate risk, and build alignment between marketing and business strategy.
They also share real examples from the field and introduce a new free one-hour planning session that offers practices a data-backed roadmap for the year ahead.
Tune in to Discover:
- Why celebrating reviewing wins and losses is the first step to smarter planning
- How to turn vague goals into measurable KPIs that drive growth
- The most common blind spots in medical marketing
- What to include in your scenario planning to reduce risk and stay flexible
- Ways to use data analysis (website traffic, heatmaps, reviews, social metrics) to guide strategy
- The importance of aligning marketing with HR, staffing, and physician recruitment goals
Resources & Links:
Interested in a free one-hour planning session to review your analytics, identify blind spots, and develop a marketing roadmap for 2026? Book a time and let us know you heard about the offer on the show.
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