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Ep. 302 | Year-End Reviews: What Works, What Doesn’t, and How You Can Use Last Year’s Marketing Data to Plan Ahead
The new year is a time for reflection—as medical professionals and healthcare marketers, the end of a cycle is an opportunity for you to take stock of
Ep. 301 | The Future of Video Content and How Practices Can Make the Most of It
With video accounting for nearly 82% of all online traffic, there’s no question that video content is the most popular form of digital media on the internet.
Ep. 300 | Exceeding Patient Expectations – How to Improve the Company Culture at Your Practice
Customer service is at the heart of providing a positive patient experience. For medical professionals, this means fostering a company culture that caters to the needs of
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As competition grows in the medical field, practices must develop tactics to help them beat their competitors. One of the best methods for improving your online presence
Ep. 299 | Recession-Spending – Why You Should Consider Increasing Your Marketing Spend When Others Dial Back
With a potential recession on the way, many medical professionals are looking for ways to cut costs. However, as your competitors dial back their marketing efforts, they
Ep. 298 | Recession-Proofing – How to Cut Costs at Your Medical Practice
With rising prices and a potential recession, many medical providers are looking for ways to lower operating expenses while still growing their businesses. As a medical professional,
Ep. 297 | Patient Retention – Why Marketing to Existing Patients Matters to the Growth of Your Practice
As a medical professional looking to grow your practice, one of your primary goals is to acquire new patients and maintain a steady flow of new business.
Ep. 296 | DIY Marketing – Top Things You Can Do Right Now to Market Your Practice
As a medical provider, you have more control over how patients engage with your practice than you might think. From social media to Google Ads, there are
