Customer service is at the heart of providing a positive patient experience. For medical professionals, this means fostering a company culture that caters to the needs of patients who expect more than just medical services from your practice.
From online accessibility to in-person interactions with employees, every step of your patient’s journey is an opportunity for you to offer the personalized care that will keep patients coming back to your practice.
However, making sure your practice values translate into positive patient experiences depends on your company culture and how you train employees.
From answering patient questions online to incentivizing employee behaviors, customer service tools and strategies can help providers improve their brand identity by increasing patient engagement.
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss why a customer service mindset is important in the healthcare industry while exploring the strategies providers can use to keep employees and patients engaged.
Tune in to discover:
- What patients expect from medical practices
- How the patient experience shapes your brand reputation
- Strategies to improve the company culture at your practice
- Creating a positive online experience for patients
- How to train employees in customer service