Podcast
Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
Ep. 283 | [Part 2] MGMA Virtual Operations Conference: Communications, Marketing, and Community Relations
Effective marketing programs today focus on accuracy and access to information, a clean digital footprint, and an omnichannel patient experience. Research-based decisions and personalized communication are the
Ep. 282 | [Part 1] MGMA Virtual Operations Conference: Communications, Marketing, and Community Relations
According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a
Ep. 281 | Using Marketing to Attract Employees
The healthcare industry is not immune to what’s been dubbed, “The Great Resignation.” Just about every practice is feeling the pinch that it’s harder to not only
Ep. 280 | Building Relationships that Last with Conversational Marketing
Conversational marketing is a patient-centric approach to marketing that relies on, you guessed it, conversations to drive engagement and, ultimately, conversion. This approach has seen success across
Ep. 279 | Using Interactive Content to Earn More Patients and Build Loyalty
In many cases, the relationship patients have with your practice starts online whether you realize it or not. Using interactive content (like chatbots, quizzes, and calculators) to
