“What worked yesterday doesn’t always work today.” – Elizabeth Gilbert
Social media is always evolving, and sometimes the tried and true strategies from just a year or two ago don’t work anymore on the big social media platforms like Facebook, Instagram, LinkedIn and TikTok.
To get real engagement on social media today, you need to invest real time – and potentially real dollars. So, that begs the question, is it time to get off social media if you don’t have the resources to do it well?
In this episode of the DrMarketingTips Show, Jennifer and Corey share what they see every day with medical practices as the social media industry continues to shift and offer a few tips to help you continue to create social media content that engages and converts.
Tune in to discover:
- If you need a full-time person to manage your social media accounts
- Why evergreen social media content isn’t enough anymore
- Tips to develop a content calendar that will drive social media engagement
This podcast is part of our 2022 Healthcare Marketing Trends and Predictions series.