20 Years Of Experience Towards Your Success
These resources are designed as a place of discovery for leaders and teams looking to grow with clarity and confidence. Inside, you’ll find a curated collection of podcasts, webinars, articles, e-books, and case studies created to help you make smarter decisions and stay ahead of change. Everything here is shaped by more than 23 years of hands-on experience and continually updated to reflect what’s working in today’s market. Whether you’re exploring new ideas, evaluating strategies, or looking for proven approaches you can apply to your own organization, these resources are here to support the long-term success of your business.
Webinars
Articles
E-books
Why Does Marketing Matter Anyway?
Why Does Marketing Matter Anyway?Simple. Because Patients Don’t Find You Like They Used To.
Last year alone, 77% of patients used search prior to booking an appointment according to Google.
In the age of self referrals, you have to be found when patients are looking for you. Once you are found, you have to establish trust and expertise in, oh, about five seconds or less to convert the searcher into patient.
If you choose to go the route of doing this yourself, the resources below can help get you up to speed on what’s going on in the world of marketing for medical practices – specifically on the digital front.
If you’d rather have us do it for you, reach out and let us know.
Our Latest Resources
Here’s a few of our most recent resources to help you attract and retain more patients.
Digital Self Scheduling
By the end of 2019, 66% of practices will offer online appointments and 46% of patients say they will use them. So what does this mean for your
Expert Advice on Getting Media Attention
Earned media whether on television, in print or on radio can generate huge amounts of brand awareness for your doctors and your practice. Ever wonder why some doctors are
Patients are Not Customers…or Are They?
Patients are not customers...right? Have you ever stopped to think about what differentiates a patient of your practice from a customer of a business? A recent article written
Lessons from a Home Care Business Owner
Home care agencies face many challenges when trying to market their business to the public. The first being the fact that many potential customers are unaware of what
