More than 15 years ago, Dr. Brent Baldasare opened his chiropractic office in the corner of a shopping center at the edge of a growing university. He became a chiropractor after suffering a lower back injury, resulting in paralysis, during the last football game of his college career.
His plan was to become a plastic surgeon, but after being told he may need spine surgery, he sought chiropractic care as a noninvasive form of treatment. The success he experienced from chiropractic care changed the path of his career – and his life – forever.
‘Dr. B’ as his patients know him, is attuned to marketing his practice. He does it all and he does it enthusiastically. From community events and print advertising to social media, patient testimonials and even encouraging online patient reviews.
In this episode, Dr. B of Affinity Health & Wellness Center, shares what has worked for him in marketing his chiropractic office since opening more than a decade ago.
Tune In to Discover:
- How promotions can turn patients into advocates
- Methods for using video to create valuable branding opportunities
- How the patient testimonial works for generating more patients
- Understanding the value of patient education