Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Pay Attention to Physician Rating Websites
Watch Out For Videos About Your Practice and Physicians on Vitals It seems that everyday there is a new website out there offering patient evaluations about their experience at your office. A while back we noticed that Vitals.com had started posting video reviews on select specialties. Depending on the depth of
ZocDoc | Correcting Online Information Case Study
Having your office’s information correct online is vital to ensure potential patients are able to find and contact you to ultimately schedule an appointment. Our relationship with Review Concierge, a review management service, has helped us to identify where our physicians are listed and whether the information is correct or
Expert Guide to Understanding Podcasts in 5 Minutes or Less
By now, you have probably heard of podcasts; but what exactly are they and why should you care? In 2005 podcasts were referred to as “the future of radio” and then they sort of disappeared for a long time. Today however, many industry insiders and marketers are again referring
How to Create a Twitter Account for Your Practice and What to Do With It
Does it make sense to create a Twitter account for your practice? If you sign up, what do you with your new profile so people actually care? We’ll answer those questions below, but first it makes sense to understand what Twitter is, who it’s for and how your practice
3 Easy Ways to Capitalize on Back to School Time Without Much Effort
Take advantage of back to school time by promoting select services at your practice. Did you know spending for back to school is expected to reach $74.9 billion this year according to the National Retail Federation? We all know back to school time is right around the
Tips and Strategies to Create Facebook Ads that Work
Do you want to promote your practice on Facebook? Did you know that for as little as a few dollars a day you can see real, measurable results? Here's a few tips on how to maximize the effectiveness and longevity of your investment. According to a recent report by
