Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
[CASE STUDY] How LinkedIn Helped Us Achieve a 688% Increase in Company Post Impressions
The top marketers in the country have been saying it for a while. Businesses are not using LinkedIn to its full capability, and they need to better capitalize on the platform’s potential in their marketing efforts. Our own experience confirmed it. When Insight Marketing Group President Jennifer Thompson
Top 10 Strategies, Tools, and Trends to Grow Your Practice in 2020
In this post we'll break down the top 10 strategies, tools and trends to grow your practice in 2020 and advance marketing and operations to a whole new level. The healthcare industry has been in a state of dynamic evolution and profound change in recent years, and 2019
The Single Biggest Thing You Should Consider for Your Practice in 2020
If you’re going to do one thing from a marketing perspective in 2020, invest in your people. Investing in your employees’ personal and professional development (as well as your own) will pay dividends to your practice in the long-run, including: Better patient satisfaction scores Decreased employee turnover Improved
Case Study: Physical Therapy Practice Boosts Employee Engagement by 612%
An independently owned physical therapy and rehabilitation practice in Florida wanted to boost employee engagement and attract new patients. Management knew that employees play a critical role in medical practice marketing, and the experience a patient has with any staff member affects their overall perceived experience at the
IMG President Featured at FMGMA as Social Media Customer Service Expert
The Florida Medical Group Management Association (FMGMA), a leadership organization dedicated to the continuous personal development of professionals in medical practice management, featured Insight Marketing Group’s very own Jennifer Thompson. Jennifer was a featured speaker at the 2019 Florida MGMA Annual Conference, which took place from June 12-14,
IMG President Speaks at ASOA as Social Media Customer Service Expert
The American Society of Ophthalmic Administrators (ASOA), an organization that empowers ophthalmic leaders to elevate the business of ophthalmology through education, innovation, support, and collaboration, hosted Insight Marketing Group president Jennifer Thompson as a speaker for the national 2019 ASOA Annual Meeting in San Diego, CA, on May
