Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
National Conference Features Insight Prez as Digital Communication Expert
The Medical Group Management Association (MGMA), one of the nation’s premier associations for medical practice leaders and professionals, featured our very own Jennifer Thompson, president of Insight Marketing Group. Jennifer was a featured speaker at the most recent MGMA19 | The Operations Conference, which took place from April
National Oncology Publication Features Insight as Industry Expert
Jennifer Thompson speaking about managing and marketing your online reputation at SROA’s 35th Annual Meeting The most recent edition of Radiation Oncology News, a national publication distributed by the Society for Radiation Oncology Administrators (SROA) features an interview with our very own Jennifer Thompson, president of
Key Benefits of Engaging Your Employees (and How to Do It)
“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. No company, small or large, can win over the long run without energized employees who believe in the mission and understand how
Company Retreats, Strategy Sessions and Year-End Reviews: Why End-of-Year Planning is Critical to Your Business, Employee Morale and Well Being for the New Year
We’re fresh off four days at Walt Disney World where we logged 10+ miles a day park hopping, eating and enjoying some much-needed downtime outside of work. A family vacation? Not actually (although, we are a family). This past week was our annual offsite team planning retreat where
Grammar Tips Series Part 2: Five Hacks for Better Writing
How important is grammar for your medical practice marketing material? How important is fresh air to your lungs? Poor grammar on your marketing material can turn patients away. Luckily, we’ve got 5 tips to help you write better and avoid mistakes. Industry experts agree that poor grammar on
Google+ to Shut Down Amid Lackadaisical Usage and Failure to Report User Data Breach
Well, it’s finally happened, and if you didn’t notice it, we wouldn’t blame you (it didn’t exactly make the evening news). Google is saying goodbye to Google+, the perennial black sheep of social networking services. Google may be the Grand Poobah where search engine is concerned, but since it
