With regard to the increase in appointment requests/contact form fills, a majority of the increase was a result of website users beginning their conversion journey on organic search (+125%) and direct (+289%) traffic. A bulk of the increase was attributed to seeing the posts on social media, leaving an app/platform, and heading to a web browser to engage the practice.
Not only were the employees inspired and passionate about the contest, but that enthusiasm spilled over onto the patients who were swept up into the fray. The result was a wave of passion and that spread from staff to patients, and then back to the practice.
“The contest was impactful not just for business coming through the door but also for how our employees feel about our company…”
“The contest was impactful not just for business coming through the door but also for how our employees feel about our company and the teambuilding that you can do across multiple locations,” says John. “It was well worth the time that we put in.”
By employing an employee engagement strategy through the use of a social media promotion, the practice saw a triple win in terms of:
- Employee engagement went through the roof
- Social media reach and engagement delivered on all fronts
- Patient appointments increased
“We obtained benefits beyond social media clicks and online referrals,” John continues. “We got our team completely engaged, competing from one clinic to the other, and had a ton of fun. At the end of the day, it was one of the most successful marketing campaigns we’ve ever had in ways that we weren’t expecting when we started it; and, it’s going to be something that we do here a couple of times a year going forward.”
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