The top marketers in the country have been saying it for a while. Businesses are not using LinkedIn to its full capability, and they need to better capitalize on the platform’s potential in their marketing efforts.
Our own experience confirmed it. When Insight Marketing Group President Jennifer Thompson joined the Digital Agency Expo in New York City in September 2019, she was astonished at how often the world’s leading digital marketers mentioned LinkedIn.
“The topic that kept coming up time and time again was the use of LinkedIn and how marketers and businesses are not using LinkedIn enough in their marketing,” says Jennifer. “Those experts all agreed that the primary reason to use LinkedIn is that it is like Facebook was around 2012 when it was still the Wild West, and full of opportunity.”
Since 2006, Insight Marketing Group has been working side-by-side with medical specialty groups of all shapes and sizes. Our mission is to simplify the marketing process so that physicians and administrators can focus on what they do best: running their practices.
Everything we do is designed to grow medical practices and provide measurable, easy-to-understand results while protecting and enhancing online reputations.
LinkedIn is the world’s most extensive professional network, with more than 546 million users in more than 200 countries. It’s also one of the fastest-growing networks among small business owners and entrepreneurs.
LinkedIn is a game-changer for sourcing and acquiring the best talent out there, particularly when looking to recruit a new doctor in today’s competitive physician recruitment market. Beyond its HR value, when used effectively, LinkedIn acts as another channel to build one’s brand, be it personal or business-based. The platform can also help ramp up social media strategy and expand practice awareness among engaged patients, readers, and peers.
We wanted to prove LinkedIn’s marketing value to ourselves and our clients. But we needed a concrete way to show how to leverage LinkedIn’s untapped potential to boost both employee and patient engagement. And we also needed a method to share the results with our clients and community at large.