Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.

Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.

Our Latest Articles Are Listed Below:

Putting Patient Safety First—Marketing for Patient Readiness

Why are patients deferring care during COVID?What can practices do now to market their patient readiness?Are your patients afraid to visit your practice? The Medical Group Management Association (MGMA) reports 87% of your customers are worried about the safety of your office, and they are deferring their care until

How To Use YouTube to Grow Your Medical Practice

Understanding the “new YouTube” Why you should pay attention to trends Create a content strategy for your practice Patient testimonials in the COVID-era  YouTube is a fantastic tool to use to help grow your practice. There are 2 billion active users worldwide, but only 9% of U.S. small

Improving the Patient Experience with the Help of Technology

Part of the “new normal” for medical practices means adapting and finding new ways to thrive. Prior to the COVID-19 pandemic, patient experience was a key focus for many practices; but it was, understandably, pushed to the proverbial backburner in favor of, oh, about 200 other things from

5 Public Relations Strategies for Your Medical Practice

Having a well-designed public relations strategy can quickly establish your practice’s expertise with local referring physicians and with potential patients. In this article we’ll outline and dig deeper into 5 public relations strategies for your medical practice.  There is growing demand for new information about health and medical

How Can You Help Your Business Grow?

Mark Thackeray, the host of The Dental Marketing Secrets Podcast, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss how you can engage your team in your marketing efforts.  Since 2006, Thompson and her team have been providing full-service medical marketing solutions and strategy

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