Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
How to Claim and Manage Your Google Business Profile: A Complete Resource for Medical Practices
Introduction Step-by-Step Guides Rather see the visual guide? Download the PDF Guide When today’s patients search for local doctors, they rarely look beyond the first page of Google. Whether they’re looking for a dentist, a restaurant, or a medical practice, they often
Healthcare Marketing and HR Webinar with Featured Presenter Jennifer Thompson
Insight Marketing Group President and CEO Jennifer Thompson will be the featured guest speaker on an upcoming webinar hosted by the large HR consulting firm James Moore HR Solutions titled “Sell the Role: Marketing & HR Tactics that Win the Healthcare Talent Race.” The webinar will discuss the
Winning the Healthcare Talent War: How Independent Practices Can Compete with Hospitals
Let’s face it: independent medical practices are fighting an uphill battle in today’s healthcare landscape. Hospital systems and private equity-backed groups are throwing money around like confetti—signing bonuses, student loan repayments, and retention pay that seem impossible to match. But here’s the truth: you don’t need to outspend
Google’s New Web Guide: What It Means for Healthcare SEO and Local Discovery
Google recently launched Web Guide in Search Labs, an experimental feature that uses AI to generate instructional, step-by-step overviews in response to search queries. While still in its early stages, this tool provides a glimpse into how AI is rapidly transforming the way content is discovered, consumed, and
Is Your Marketing Ready to Take Your Practice to the Next Level?
The healthcare industry is experiencing a seismic shift. Gone are the days when a physician’s reputation and a Yellow Pages ad were enough to drive patient growth. Today, patients are Googling their symptoms, comparing providers online, and expecting a digital experience that rivals Amazon or Netflix. Yet, many
How AI Is Reshaping Patient Search—and What It Means for Independent Medical Practices
The way patients search for healthcare is undergoing a massive shift. Traditional search engines are no longer the sole gatekeepers of online visibility. Instead, artificial intelligence (AI) tools—like ChatGPT, Google’s AI Overviews, and other generative search platforms—are becoming go-to resources for health information. A recent MediaPost article reports
