Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Case Study: How an AI Chatbot Saved 95+ Hours of Call Time While Delivering a Better Patient Experience
Overview Insight Marketing Group implemented an AI-powered chatbot for a leading orthopedic practice in Florida to improve the patient experience, streamline patient inquiries and reduce phone call volume. Challenge Like many high-volume orthopedic practices, the client faced two major communication bottlenecks: Overloaded Call Center: Staff spent excessive time
Spring Into Action: DVT Awareness and Marketing That Matters
This March, focus on connection, clarity, and trust to grow your vascular or vein practice. Spring is here. A season of renewal, fresh starts, and… action. For vascular and vein clinics, March is more than just another month on the calendar—it’s a chance to
Digital Disruption of Healthcare: Patients as the New Power Brokers
In a world dominated by the Amazon Prime Mentality—fast, convenient, and frictionless—healthcare has been a glaring outlier—until now. The latest consumer trends in healthcare reveal that patients are no longer passive participants but power brokers. They're armed with smartphones, Google reviews, and expectations shaped by the likes of
The Power of AI in Healthcare Marketing: Insight Marketing Group President Featured on MGMA Insights
The MGMA invited Insight Marketing Group President Jennifer Thompson to their MGMA Insights Podcast as a prelude to the 2025 MGMA Operations Conference, where she will be speaking on AI and automation in healthcare. Her session will cover practical strategies for integrating AI to streamline workflows, enhance patient
Google Reviews Are Disappearing: What Your Medical Practice Needs to Know
You're not alone if you've recently noticed a drop in your medical practice’s Google reviews. Over the past few days, many businesses—including independent medical practices—have reported a sudden decrease in the number of reviews displayed on their Google Business Profile. This has left many healthcare providers concerned about
Show Some Love: February Marketing Ideas for Vascular and Vein Clinics
February isn’t just about Valentine’s Day or heart-shaped candies. For vascular and vein clinics, it’s an invitation to connect—with your patients, your team, and your community. And, just like improving circulation, the key is consistency, thoughtfulness, and a touch of creativity. At Insight Marketing Group,
