Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Changes to Google Business Profiles: What Your Practice Needs to Know
Why does your Google Business Profile matter? How can you make your practice stand out on Google search? How will you achieve a competitive advantage by updating your Google Business Profile? Increasingly, the competitive advantage in the business of healthcare earned through the quality of your online presence,
Insight Marketing Group President Jennifer Thompson Joins Healthcare Leadership Podcast as Co-Host
Insight Marketing Group President Jennifer Thompson has joined the Healthcare Leadership Podcast as the show’s co-host to deliver her unique perspective of marketing thought leadership to the medical community. Alongside host John Ellis, principal of SaaS First 100 and sales director for ReferralMD, Jennifer shares insight (pun intended)
How Does Apple’s iOS 14.5 Changes Affect Facebook Ads for Your Medical Practice?
What is Apple Changing? What Needs to be Done on Facebook? Will This Affect My Ad Performance? With the new iOS 14.5 update for iPhones, Apple intends to change the way users share private data with large advertisers like Facebook, Instagram, and Google. This will require any medical
Putting Patient Safety First—Marketing for Patient Readiness
Why are patients deferring care during COVID?What can practices do now to market their patient readiness?Are your patients afraid to visit your practice? The Medical Group Management Association (MGMA) reports 87% of your customers are worried about the safety of your office, and they are deferring their care until
How To Use YouTube to Grow Your Medical Practice
Understanding the “new YouTube” Why you should pay attention to trends Create a content strategy for your practice Patient testimonials in the COVID-era YouTube is a fantastic tool to use to help grow your practice. There are 2 billion active users worldwide, but only 9% of U.S. small
Improving the Patient Experience with the Help of Technology
Part of the “new normal” for medical practices means adapting and finding new ways to thrive. Prior to the COVID-19 pandemic, patient experience was a key focus for many practices; but it was, understandably, pushed to the proverbial backburner in favor of, oh, about 200 other things from
