Articles
Below you’ll find different articles that we’ve put together. These articles were created with the intent to provide knowledge and be used as a tool to help make you a great medical marketer. We’ll share tips, tricks and step-by-step guides for what works and what doesn’t.
Our articles will be based around ongoing topics about current events and issues that we feel can use some guidance. We aim to make your life easier while helping your practice stand out from your competitors.
Our Latest Articles Are Listed Below:
Why Should You Focus on Patient Experience and Training Your Employees?
Greg Kihlström, best selling author, speaker, entrepreneur, and host of The Agile World, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss patient experience and training employees. Since 2006, Thompson and her team have been providing full-service medical marketing solutions and strategy to independent
How Can You Help Your Business Grow?
Dr. Kevin Coughlin, the host of Ascent Dental Radio, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss valuable and focused strategies to grow your business. Since 2006, Thompson and her team have been providing full-service medical marketing solutions and strategy to independent specialty
Understanding the Impact of Online Reviews
Chuck Blakeman, Entrepreneur, founder of Crankset Group, acclaimed author and speaker, and host of Get Off the Treadmill Podcast, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss the impact that online reviews have on your bottom line. Since 2006, Thompson and her team
Why Do Reviews Matter?
Kim Barrett, the host of The Kim Barrett Show, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss the importance of online reviews. Since 2006, Thompson and her team have been providing full-service medical marketing solutions and strategy to independent specialty practices. Tune in
Medical Practice Marketing During COVID-19
How should medical practice marketing change during a global pandemic? This article will share tips on how to improve the patient experience during COVID-19, what adjustments should be made to messaging on social media and your website, and outline ways to use marketing to engage your patients and
How Can Veterinarians Market Their Practice In Today’s World?
Isaiah Douglass, MBA, CFP®, the host of The Veterinarian Success Podcast, featured marketing expert and president of Insight Marketing Group, Jennifer Thompson, to discuss how veterinary practices need to think about marketing in today's world and the impact of COVID-19. Since 2006, Thompson and her team have been