Over eight months, significant data was gathered from three of the practice’s nine offices.
- Google My Business Listings: Generated 6,100 calls, resulting in 700 new patients and $245,000 in revenue.
- Digital Advertising: Also contributed to new patient acquisition, with detailed data on conversion rates and revenue generated.
The AOV (Average Order Value) of new patients was calculated to determine the precise ROI from both channels.
Google My Business listings, a no-cost solution, yielded substantial returns, outperforming paid digital advertising in patient acquisition and revenue.
Digital advertising, while effective, showed a different ROI pattern, emphasizing the need for a balanced marketing strategy.
The study provided clear evidence of the high ROI potential of free directory listings and the supportive role of paid digital advertising. This insight allowed the orthopaedic practice to allocate resources more effectively and maximize its marketing budget.
The case study underscores the importance of a diversified marketing strategy leveraging free and paid channels. For healthcare practices, especially in specialized fields like orthopaedics, a combination of optimized directory listings and targeted digital advertising can lead to significant patient growth and revenue enhancement.
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