Can you use Twitter to help manage negative reviews, enhance customer care, boost employee engagement, and attract those coveted 5-star ratings? Yes, yes, yes, and YES. Healthcare has been one of the slower industries
If you are one of the fortunate physicians or medical practice managers that have realized you absolutely need to be on Facebook (since that’s where your patients are), you’re already two steps ahead of
Successful medical practice managers and physicians have embraced digital marketing and social media as a sustainable, cost-effective and measureable tool to attract and retain patients. Last year alone, 77% of patients searched their physician online
[Update March 8, 2018]  Join us this week as Insight Marketing Group President, Jennifer Thompson, and Vice-President, Corey Gehrold revisit an oldie but a goodie, timeless podcast. Marketing a new doctor for your medical practice can
Like it or not, social media is here to stay. It’s where you can find your friends, where your family is, and, you guessed it, where your current and potential patients are. Use of
Social media has not only emerged as a THE platform for reaching potential patients, but has become the go-to choice for those of us expecting instantaneous 24-hour feedback, referrals from our peers, a place
Everyone is guilty of getting caught up in the day-to-day grind, right? We have so much to do and so little time to do it. Sometimes, successful marketing is just about going above and beyond
This past month, several thousand healthcare strategy professionals met at the Orlando World Center Marriott for the annual SHSMD conference to discuss strategies in healthcare including best practices and emerging trends. Although we couldn’t
One video. Five minutes. More than 140,000 impressions and 60,000 views. Sounds like a pretty good return on investment, no? The truth is, getting positive media attention can be tough these days, especially when you’re
An independently owned physical therapy and rehabilitation clinic in Central Florida knew it was time to do something about their limited social media fan base. Recent regulatory changes eliminating the necessity for a physician
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