The physical therapy and rehabilitation clinic knew that growing their social media presence was necessary for growing their business and engaging potential patients at a low, measurable cost moving forward. They decided to partner with Insight Marketing Group to outline goals, create content, implement a digital advertising strategy and develop key metrics to help the clinic reach and engage current and potential patients throughout the Central Florida region.
Ultimately the overall strategy for the practice was to implement a Patient-Centered Strategy; leading with the patient, their experience, and the results. Insight Marketing Group knows that patients sharing their outcomes is more powerful and effective than any other messaging and it works to create an immediate connection with potential patients while serving as a key differentiator when compared to other area competitors.
Insight Marketing Group worked with the client to identify successful patient outcomes and tell their story. Video, long-form articles, testimonials, and even photo boards (that Insight Marketing Group trained the staff how to use) were all employed to tell their story.
The social strategy, specifically, included:
- Targeted digital ads on Facebook
- Original digital and physical content (custom posts, blogs, graphics, etc.)
- In-office signage to engage current patients
- Social listening
- Online reputation management
- Ongoing monitoring and adjustment
- Staff training and coaching
Managers at the physical therapy clinic love the numbers. Insight Marketing Group effectively took the headache and daily social management responsibilities off of their hands while delivering monthly progress updates on growth and engagement.
With only a $200 dedicated monthly social budget, the practice has seen up to a 100% year over year increase in social growth. Their story has been shared to more than 100,000 potential patients including 10% engagement. Traffic to their website has increased 77% since implementing their new social media strategy.
Best of all, social growth has affected their bottom line – contributing to nearly 500 additional appointment requests filled through the website alone.
“Once we told the team at Insight Marketing Group what we wanted to accomplish, they were off and running,” says John, owner of the physical therapy and rehabilitation clinic. “They really took the time to get to know our practice and dig into what we wanted to do; then they presented us with a strategy, graphics, content, a sample budget and key metrics to measure success. Getting started was simpler than we could’ve hoped for and the end results continue to exceed our expectations.”