Simply by adding the element of Facebook Live for a procedure he was already streaming at the conference, Dr. Riggenbach reached an additional 30,000 people without creating any extra work. Several hours after reports sleep apnea may have contributed to a train crash in New Jersey, we went live with Kiran Tipirneni, M.D., F.A.C.S., to explain symptoms and treatment options for sleep apnea. The 4-minute video was viewed over 1,600 times without any additional budget.
Video, and the ability to control your message, is much easier than you may think. Using video to engage with current and potential patients is quicker and more effective than many other traditional means and, if done properly, can cost quite a bit less as well.
Sure, taking advantage of news cycles and previously planned events are key to creating the biggest return, but video works whether it’s 12 or 12,000 people watching as long as you are building a connection with your patients.
Article published in the September 2017 issue the Orlando Medical News